BrainTrust Query: Lemonade Day Sunday – Battling the ‘Gimme Attitude’
Through a special arrangement,
presented here for discussion is a summary of a current article from the Retail
Lemonade Day, started by Michael Holthouse in Houston four years ago,
shows youth K-12 how to become entrepreneurs.
When hundreds of thousands of
kids in over thirty cities participate this Sunday, they will embark
on one of the oldest methods entrepreneurs were exposed to early in life —
opening their own lemonade stand.
But this isn’t about opening a Lemonade stand. Anyone can do that…
Through a series of ten lessons that include setting
a goal, budgeting, site selection, advertising, opening a bank account,
giving back to charity, and others, they learn more than 40 skills they’ll
need in real life. They have to open whether it is raining or sunny. They may
make enough money to pay back their investors, they may not. If they have
a partner, they have to pay them or split profits in some way. If they want
their sister to wear a sign by the road, they’ll have to pay her
will learn in life that they won’t get credit just for showing
up — they
get rewards for showing individual initiative and pursuing goals and dreams.
They have to overcome their fears and follow a path they may never have taken,
but that has great rewards.
And that’s great, but there’s more…
Lemonade Day’s mantra
is "spend a little, save a little and
give a little." Last year kids sold $6.8 million worth of lemonade, with the
kids giving back $2 million to charities of their choice.
that’s really great but here’s why you should give a damn.
Business, small businesses, big businesses, non-profit businesses — you name
it — have been devolving lately.
Where once they were the ones creating
a world of abundance for employees, for communities, and indeed for America
itself, many have become increasingly focused on, "What can be given
That gimme attitude has created a true "lack" mentality
in our culture and, most importantly, trickled down to our youth. Just because
they want something, they feel they should have it — not due to hard work,
to being clever or taking risks; that the answer to their golden future was
in someone else’s hands.
Lemonade Day became important to me while I was
chatting with a contractor’s
assistant working on my house. He shared that he hoped his son could grow up
and get a job at the local prison because "that’s the best job
he could get." No one ever tripped the entrepreneur switch for him, so
he figures the same fate probably waits for his kid.
I was lucky. On my own
I discovered entrepreneurialism…
Back in 1967 I wanted the new More of
the Monkees LP which cost $2.99. I was able to find a way to get the money
by becoming an entrepreneur. I went door-to-door selling flowers from my mom’s
garden. I was nine. This was at a time when kids were encouraged to go to college
and get a safe job working with a big company.
In a world where "safe" jobs
are disappearing, it will be up to the individual to make a living for themselves.
If we don’t turn on
that entrepreneur spirit in kids, we are looking at generations of people who
won’t be able
to start anything. And when they show up at your store to work, they won’t
be bringing anything but a "gimme attitude." And how will that
make you or them money?
- Lemonade Day Sunday – Anti-Trophy Day – The Retail Doctor
- Lemonade Day Official Website
- Lemonade Day Greene
County, NY – Facebook
Discussion Questions: Do you agree or disagree that America’s entrepreneurial spirit is waning? What’s the best way to instill an entrepreneurial drive in kids and younger adults? What’s your “mantra” for successful entrepreneurialism?