BrainTrust Query: 45 Percent of Employees Don’t Contribute to the Bottom Line
Bob Phibbs, The Retail Doctor
Associated Press reported that according
to a phone survey of “1,000 randomly selected U.S. small businesses
with revenue between $1 million and $200 million, 41 percent
said workers are paid for attendance rather than performance.
Of those surveyed, 45 percent said employees don’t have any daily,
specific or measurable goals. Meanwhile, 45 percent said the
employees don’t contribute directly to the bottom line.”
survey was conducted by consulting firm, George S. May International.
first glance, it would seem that there are no standards but on
second glance, it is unclear what question they asked on the survey.
The most striking findings were the lack of goals and feeling they
whose fault is that?
business that doesn’t see how every person directly contributes
to the bottom line needs to have their collective head examined.
The guy in the warehouse who knows where every single item is,
can spot when a pick list is wrong and keep supplies going to customers,
instead of writing a backorder. The installer who finishes
the job with a “Harumph” and complains to the customer he has two
more jobs to do before going home, stops word-of-mouth from growing
referral business. The CEO who says to a VP when a mistake is made
by his secretary, “She’s just a bag of hair,” makes everyone concerned
what is said behind their backs. The salesman that makes
an extra call at the non-competing business next door to a client.
I could go on and on but you get the point. Everyone affects the
bottom line; some contribute, some detract.
why so many businesses are struggling right now. Nobody knows where
they are going or how employees fit into that mission. “Just try
to keep your head above water,” is hardly a rallying cry. So is
it a mystery employees don’t have measurable goals?
might be all it takes. Though times are trying, many small business
owners admit they’re paying employees just to show up and not much
more. That’s your competition talking. Do better by rewarding
performance, not inertia.
Questions: Do you feel figures in the retail industry would
be higher or lower than the 41 percent who said workers are
paid for attendance rather than performance? Is the industry
doing enough to create measurable goals for employees? What
are some methods to ensure that employees are held accountable
and properly rewarded for performance?
Poll: 45 percent Of Employees Don’t Contribute to the Bottom
Line – The Retail Doctor
managers; getting paid to show up at work – The
Associated Press/Miami Herald