Box Tops for Education Program Doubles

Discussion
Aug 15, 2002
George Anderson

Newstream reports that the General Mills Box Tops for Education is adding new brands, which will double the program’s size. New participating brands include Green Giant®, Totino’s®, Progresso®, Old El Paso®, Gold Medal®, and Pillsbury® refrigerated and frozen products.

Box Tops coupons now appear on more than 800 brands across more than 20 categories in the grocery store. The coupons are worth 10 cents each when schools collect them and send them to General Mills. Enrolled schools can now earn up to $60,000 each year from the Box Tops for Education program, including $20,000 from each of the Clip, Shop and Charge program components.

The 2001-2002 school year was a record year for Box Tops for Education. Schools earned over $18.5 million, bringing the total amount of money which General Mills has given to schools to nearly $70 million since the launch of the program in 1996. More than 71,000 schools are enrolled in the program and typically use their Box Tops money for purchasing computers and computer software, library books, art supplies and playground equipment. Since the program awards cash, schools are free to spend their money on whatever they want or need.

Moderator Comment: How can retailers build on manufacturer programs like Box Tops for Education? [George Anderson – Moderator]

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