BK has sights set on being the top (hot) dog in fast food
Burger King’s management thinks they are onto something big — we’re talking Whopper-like big. So, what’s the next big thing in fast food? “Flame-grilled” hot dogs.
According to a Burger King press release, Americans eat over 20 billion hot dogs a year. Beginning on Feb. 23, BK will become the largest restaurant chain in the U.S. to serve hot dogs made on a grill.
The 100 percent beef dogs supplied by Oscar Mayer will come in two forms — the Classic Grilled Dog, priced at $1.99, and the Chili Cheese Grilled Dog at $2.39.
Other smaller fast feeders including Dairy Queen and Sonic sell hot dogs, which are also a mainstay of convenience store foodservice options.
Alex Macedo, Burger King’s president, North America, told USA Today that the company’s hot dog test in Baltimore, Detroit, Kansas City, Memphis and Salt Lake City was the biggest the chain has ever done. “We haven’t been as excited about a product announced like this in a long, long time,” Mr. Macedo said.
- Burger King Restaurants to Become Largest Restaurant Chain in U.S. to Serve Grilled Hot Dogs – Burger King Corporation
- Burger King launching grilled hot dogs this month – USA Today
- Burger King to introduce hot dogs – Nation’s Restaurant News
DISCUSSION QUESTIONS: Will the chain-wide availability of hot dogs propel sales to a new, higher level at Burger King? What will Burger King need to do to realize the sales potential represented by hot dogs?