Big G Cuts Sugar, Adds Splenda To Cereals
By George Anderson
General Mills announced yesterday that three new reduced-sugar versions of
its popular cereal brands, Trix, Cinnamon Toast Crunch and Cocoa Puffs, would
be on store shelves by mid-July.
The new items will contain 75 percent less sugar than the original versions
of the cereals and will include the sweetener, Splenda.
Big G is rolling out the new products in response to the consumer demand for
“healthier” foods. The company has had mixed results in this area in the past
with its Total Protein cereal failing to reach its sales goals. General Mills
decided against rolling out Total Protein with Almonds this month as it had
originally intended, according to a report in the Star Tribune.
Moderator’s Comment: What are your thoughts on the
spate of new products being introduced that are intended to appeal to consumers
seeking “healthier” food alternatives?
As a parent, we’d have been happier if General Mills had
simply reduced the sugar content and left it at that. –
George Anderson – Moderator
G to offer lower-sugar cereals – Minneapolis Star Tribune
Mills to offer lower sugar kids’ cereal – The State