Big G Cuts Sugar, Adds Splenda To Cereals

Jun 25, 2004
George Anderson

By George Anderson

General Mills announced yesterday that three new reduced-sugar versions of
its popular cereal brands, Trix, Cinnamon Toast Crunch and Cocoa Puffs, would
be on store shelves by mid-July.

The new items will contain 75 percent less sugar than the original versions
of the cereals and will include the sweetener, Splenda.

Big G is rolling out the new products in response to the consumer demand for
“healthier” foods. The company has had mixed results in this area in the past
with its Total Protein cereal failing to reach its sales goals. General Mills
decided against rolling out Total Protein with Almonds this month as it had
originally intended, according to a report in the Star Tribune.

Moderator’s Comment: What are your thoughts on the
spate of new products being introduced that are intended to appeal to consumers
seeking “healthier” food alternatives?

As a parent, we’d have been happier if General Mills had
simply reduced the sugar content and left it at that.

George Anderson – Moderator

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1 Comment on "Big G Cuts Sugar, Adds Splenda To Cereals"

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Jeff Weitzman
Jeff Weitzman
16 years 8 months ago

While I agree with George that “healthier” should probably start with just plain less sugar, realistically consumers aren’t going to universally adopt the “twigs and berries” approach to breakfast. Introducing alternative sweeteners at least provides consumers with choices. A product may or may not succeed, but I applaud manufacturers for responding to consumers and trying to provide foods that fit in with their health goals.