Better Burgers, Bigger Growth
So-called better burger chains have not been drawn to New
Jersey, as a friend recently suggested, under the belief that natives of the
state have appetites similar to those of our plus-size governor. There is no
doubt, however, that chains such as Cheeburger, Cheeburger, Elevation Burger,
Five Guys, Smashburger and Zinburger see big opportunities here and in other
places around the country as consumers seek out alternatives to the fast feeders
and higher-price casual dining establishments.
Molly Catalano, a spokesperson
for Five Guys, told The Star-Ledger, “Consumers
really want a restaurant that is relatively fast, but also high quality and
fresh. Our growth has been fueled by demand.” The company plans to open
five new locations in New Jersey in 2011, bringing its total here to 44 restaurants.
recently opened its sixth location in New Jersey inside Newark Airport. Five
more are planned to open before the year ends.
Scott Gillman, CEO of Mascott
Corp., owner and operator of New Jersey Smashburgers, told The Star-Ledger, “We
know there is a great demand for better burgers. We are trying to become the
dominant better burger concept in all of northern New Jersey.”
announcing any plans to open a restaurant in New Jersey, the leading brand
of frozen burgers sold in grocery stores, Bubba Burger, is testing the waters
closer to its Jacksonville, FL home to see if its own better burger concept
may have growth potential.
The company said it is testing four Original Bubba
Burger Grills that will sell its complete line of burgers sold in food stores
along with a chicken sandwich and and mini hot dog platter.
Billy Morris, president
and CEO of Bubba Burger, said in a press release, “Our
Bubba fans have been asking us for years to open restaurants where they could
get their Bubbas on the go when they were away from home. Our
new Bubba burger Grill will feature the great taste, quality and personality
that our customers nationwide have come to expect from our famous Bubba burger.”
Burger plans to eventually have grills operating in food courts, airports,
college campuses and sports arenas/stadiums in addition to traditional restaurant
Darren Tristano, executive vice president of Technomic, told The
better burger chains now represent about three percent of the $65 billion in
burger sales nationally. Annual growth for the channel is currently running
around 25 percent.
- Better burgers spread through state – The Star-Ledger
- BUBBA burger to Open Original BUBBA burger Grill Restaurants – BUBBA Burger/PRNewswire
Discussion Questions: Do you see big growth ahead for better burger restaurants? What segments of eateries have the most to worry about from these establishments?