Best Buy Wants Deeper Relationship with Women
Best Buy opened a store in Aurora, Colorado that the consumer electronics
chain created to be more female-friendly.
At the time,
the chain’s Ginger
Sorvari Bucklin told The Associated Press,
“Best Buy’s roots 40 years ago were with high-end audiophiles. Because
technology has changed so much, we know women make 45 percent of electronics
purchases. This is about serving women better.” Women today, according
to Best Buy’s estimates, represent a $90 billion market for consumer electronics.
Best Buy announced that it was putting more resources and focus on its Women’s
Leadership Forum to help the company improve its relationship with women
shoppers and employees.
women comprise 29 percent of Best Buy’s total workforce with 31 percent
of those in executive positions.
not known for being a destination for women,” Kelly Groehler, a spokesperson
for Best Buy told the Minneapolis Star Tribune. “We need to
change that. And if we’re going to grow market share, we need to make sure
that Best Buy is a great place for women to work.”
What do you think Best Buy’s female-friendly ways will do for its business?
Does being a great place for women to work translate into a retailer
being more successful with female consumers? Conversely, do unhappy female
employees mean a company will have a tough time with shoppers who are
- Best Buy announces leadership
to steer continued female CE market share growth – Best Buy
- Best Buy
seeking women as customers and execs – Minneapolis Star Tribune