Best Buy to Test Electric Motorcycle and Bike Sales
and bikes are not what most consumers expect to find in the typical Best
Buy store, but that may change one day as the consumer electronics retailer
plans to test selling the Brammo Enertia electric motorcycle
in a store in Portland, Oregon next month, according to the Minneapolis/St.
Paul Business Journal.
Buy intends to roll out the Enertia bikes to other store locations on the
West Coast following the launch. The motorcycle will retail for $12,000
and be eligible for a 10
percent federal tax credit. The Entertia is 100 percent plug-in electric
and has a range of about 45 miles.
is also going to sell six Izip e-bikes
and two electric scooters from Currie Technologies in the same stores.
According to a report last month on the Bicycle
Retailer and Industry News website, the Izip bikes will retail from $499 to
Another company, Ultra
Motor, will also sell some of its e-bikes through the consumer electronics
Currie president Larry Pizzi believes
Best Buy is looking to get the jump in a space where bike dealers have
yet to rush in. "They see specialty retailers not diving in head first,"
he told Bicycle
Retailer and Industry News.
"Their Geek Squad
knows how to analyze electronics," said Mr. Pizzi.
"Combining all those resources, they felt like they could handle this category."
Ed Benjamin, an e-bike
expert, told Bicycle
Retailer and Industry News, "Best Buy will have to do a great
deal to equip themselves to handle bikes in addition to computers in terms
of after-sales service." He added, "Best Buy will have a bit of a struggle
with test rides. And I suspect their risk management people have not yet
woken up to the dangers of selling products that involve kinetic energy,
stored energy, traffic and the American consumer."
What do you think about Best Buy’s test of electric bikes and motorcycles?
Will its early entry into the category give it an advantage over mass
retailers as well as bike shops and motorcycle dealers?
- Best Buy to sell electric motorcycles,
bikes – Minneapolis/St. Paul Business Journal
- Best Buy Goes After Budding E-Bike
Market – Bicycle Retailer and Industry News