Best Buy Makes Holiday Plans
Best Buy is not looking to increase the number of seasonal
hires for the Christmas selling season like others such as Macy’s and Toys "R" Us,
but that doesn’t mean the consumer electronics chain intends to stand pat.
company announced it would increase its ad budget in an effort to grow sales
against increased competition from Amazon, Target, Wal-Mart and others.
also said it would open between 44 and 50 Best Buy mobile-product locations
across the country before Thanksgiving. The company sees mobile as a hot spot
and is launching a "Free Phone Fridays" promotion starting tomorrow.
The deal features a free smart phone with a two-year
"Best Buy Mobile is a great example of our Connected World strategy
in action and customers are really responding to it, both in our big box locations
and in the Best Buy Mobile stand-alone stores," said Mike Vitelli, president,
Best Buy, Americas, in a statement. "We are seeing huge customer demand
for mobile technology right now, especially with smart phones and tablets,
and we expect that to continue through the holidays and beyond."
is also looking at 3D and internet-connected televisions as hot sellers this
holiday season, along with tablet computers, e-readers and gaming devices such
as Xbox Kinect and PlayStation Move.
Service will continue to be a key differentiator
for the chain with free installation tips available through geeksquad.com or
"People are driving technology innovation for the first time in decades," said
company CEO Brian Dunn in a statement. "That’s why Best Buy will
emphasize our distinctive assets that help make technology more accessible,
and deliver the experiences that connect people to the services they need,
the information they crave, the entertainment they desire and the people they
Discussion Questions: What is your assessment of Best Buy’s holiday season
game plan? Where do you think it will face its greatest competitive challenges?
- Best Buy to spend more on holidays, hiring flat – Reuters
- Best Buy Forecasts a Connected Christmas – Best Buy Co., Inc.