Bass Pro Shops Doubles as Tourist Attraction
talk about making the shopping experience more entertaining for consumers.
For Bass Pro Shops, fun doesn’t even begin to explain the experience
as the chain has grown into a major tourist attraction on its own.
stores in the U.S. and Canada, which are part museum,
aquarium, art gallery and conservation-education center in addition
to retail store, are expected to draw roughly 100 million visitors this
year. The company’s store in Springfield, Missouri, according to a USA
Today report, is said to attract about four million
a year, a number equivalent to tourists visiting the arch in St.
Bass Pro Shops
has not been immune to the recession or the competition. The company
has had to scale back new store openings but has not taken a route similar
to competitor Cabela’s and sought to reduce the footprint of its locations.
It has seen sales go to Wal-Mart, Dick’s Sporting Goods and others that
put less emphasis on showmanship and more on price.
What lessons can other merchants learn from Bass Pro Shops? Will the
chain be able to continue to maintain its theatrical spirit in light
of the price competition in the market?