Barnes & Noble’s Nook Sold Out for Christmas
By Tom Ryan
Barnes & Noble
said on Friday that its new Nook e-reader, introduced last month, is
sold out and new orders won’t ship until after Christmas. Orders placed
after Nov. 19 will now ship the week of Jan. 4.
at the top of barnesandnoble.com’s page reads, “The hottest holiday
gift is out of stock. Order the Nook today to be first in line for the
new year.” Buyers who want to give the product as a gift can have a holiday
certificate shipped to the recipient.
said last month when it introduced the $259 device, its first e-reader,
that it would ship its first pre-orders by Nov. 30.
news came after Sony earlier in the week said it could not guarantee
that its new Daily Edition Reader would reach online buyers in time for
Christmas, although it has two other e-readers on the market. Amazon
controls about 45 percent of e-reader sales in the U.S. with Sony at 30 percent,
according to ISuppli Corp.
similar out-of-stock issues on its Kindle last year but is expected to
benefit since it promises to be in stock this year.
Epps, an analyst at Forrester Research, believes both Sony and Barnes & Noble
rushed their product launches and neither was prepared to meet demand
for the holiday.
specific problems in the supply chain, the manufacturing process takes
time for new products — it could be three months from the time they
place the orders with their factories until they actually ship," Ms.
Rotman Epps told The New York Times.
"Sony and B&N wanted to show the market they could compete with
Amazon for the holiday season. Consumers responded enthusiastically,
but unfortunately these companies are struggling to deliver on their
promise. Now they have to face disappointed consumers with empty packages
under the tree."
Questions: Was it worth launching the Nook if B&N knew it wouldn’t
be able to meet holiday demand?
- Barnes & Noble’s
Nook Sold Out for the Holidays – The
New York Times
- Barnes & Noble
Sells Out of the Nook for Christmas – PC
- Barnes & Noble
Says New Nook Order Shipping Delayed – Bloomberg