Barnes & Noble Gives Amazon E-Book Competition
In March of this year, when Barnes & Noble acquired e-book retailer Fictionwise
and its 60,000 e-book catalog, many wondered what position the company would
take in the battle for e-book reader sales. Now, B&N’s strategy is much clearer
as the company announced it was opening a store with 700,000 titles (500,000
free through a deal for public domain books with Google) that would operate
on a wide range of smartphones, computers and other electronic readers, as
opposed to Amazon’s Kindle-only strategy.
goal at Barnes & Noble is to build a service that revolves around
the customer, enabling them to have access to hundreds of thousands of
titles and read on their smartphone, PC, and many other existing and
future devices. We want to make eBooks simple, accessible, affordable
and convenient for everyone.” said
William Lynch, president of Barnes & Noble, in a press release.
of just betting that one device will win, they are betting on the whole
category of digital reading,” Sarah Rotman Epps, a media analyst for
Forrester Research, told The
estimates that e-books make up less than two percent of book sales in
some may see Barnes & Noble’s move as a means
to grab share from Amazon, Ms. Rotman
Epps sees it another way. "I don’t think they will be stealing market
share,” she told The New York
Times in a separate interview.
"If anything I think they are contributing to the growth of the whole
category of digital reading."
Barnes & Noble
is looking to have 1 million titles in its e-library within a year. New
titles retail for $9.99.
Questions: How will the Barnes & Noble’s move into e-books affect
the category? What do you think will be Amazon’s next move?
- Barnes & Noble
Launches World’s Largest eBookstore – Barnes & Noble,
- New Barnes & Noble
multi-format e-books dog Amazon – The Associated Press/Google
- Barnes & Noble Plans
an Extensive E-Bookstore – The New York Times