Asda Pushes CPFR Initiative
By George Anderson
Wal-Mart’s Asda division is looking to improve the flow of information between it and its trading partners to keep its store shelves stocked and its customers happy.
As an article on the Leeds Today web site explains, Asda vendors can now get a real time picture of the on-shelf availability of their products through the company’s collaboration, planning, forecasting and replenishment (CPFR) initiative.
Wal-Mart Stores has been out front of CPFR initiatives in the U.S. The company ran its first CPFR test in 1995 with Warner-Lambert to expedite the flow of Listerine to the company’s stores.
To help suppliers overcome the learning curve in the U.K., Asda is working with the training and e-learning provider Dynamic Business Services.
Eileen White, training and implementation manager at Asda, said: “Dynamic have made CPFR easier and faster to understand for our staff and suppliers, leading to maximization of on shelf availability — a win-win situation for all concerned, especially our customers, which was the whole point of the exercise.”
Moderator’s Comment: What is the current state of collaboration, planning, forecasting and replenishment (CPFR) efforts
in the retailing and related supplier industries today? – George
Anderson – Moderator