Aromatherapy for the Bottom Line

Discussion
Feb 25, 2003
George Anderson

By George Anderson


Disputes continue over whether aromatherapy works in promoting health and healing. There is no dispute, however, that sales of aromatherapy products are growing.


The Akron Beacon Journal reports “sales of aromatherapy products in the United States have increased 40 percent since 1994. That’s not even counting the new, more-commercial products, such as dishwashing liquid, shampoos and conditioners, that have flooded the market in the past year or two.”


Moderator’s Comment: How can (or should) retailers
incorporate alternative or complementary therapies into their whole health education
and sales strategy?[George
Anderson – Moderator
]

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