Are Retailers Taking Full Advantage of YouTube?
YouTube is huge. According to a recent post on the service’s blog:
- It attracts more than one billion unique users every month.
- Nearly one out of every two people who go online visit the site.
According to YouTube, all of Ad Age’s 100 Leading National Advertisers run campaigns on the site. Among those with a YouTube presence are Amazon.com, Apple, Best Buy, Gap, Home Depot, J.C. Penney, Kohl’s, Kroger, Limited Brands, Lowe’s, Macy’s, Safeway, Sears Holdings, Target, Walgreens and Walmart.
A number of retailers such as Home Depot and Kroger have their own YouTube channels offering a wide variety of how-to videos as well as commercials and service announcements.
In a video launched yesterday, Sarah Fishburne, director trend & design for The Home Depot, introduces viewers to the chain’s Spring 2013 Style Guide. Among the topics: edible gardens along with recipes from Martha Stewart; how to avoid landscape blunders; new patio sets for outdoor living; and creating "gorgeous garden pathways." There is also help for inside the home with a spring-cleaning calendar, kitchen remodeling ideas and creative uses of tile.
- YouTube Hits a Billion Monthly Users – YouTube
- The Home Depot Channel – YouTube
- The Kroger Channel – YouTube
What are your recommendations to retailers for effectively using YouTube? What objectives are realistic and which are not?