Are Macs in Store for Wal-Mart?
announcement that Wal-Mart Stores is looking to significantly upgrade its
consumer electronics departments has created speculation that Apple may
slowly ease its way into selling its complete line of products at the chain’s
an analyst with Barclays Capital, told the Apple Insider, "Apple
is very particular and exclusive with who sells its Macs (much more so
than iPods) and any ‘Mac experiment’ with Wal-Mart
would likely start very gradually via a pilot program at first — just
like Mac sales started at Best Buy."
new consumer electronics departments will include an Apple boutique featuring iPod and iPhone products and accessories.
believe Wal-Mart is actively pitching Apple to carry more products," Mr. Reitzes said. "With
Wal-Mart improving its retail displays, we believe that the mega-retailer
could eventually earn the right to sell select Mac products without diluting
to Apple Insider, Steve Jobs and company have 10,000 distribution
points worldwide for the Mac line. Adding them to Wal-Mart’s 3,500+ stores
in the U.S. would provide an immediate boost and put Macs in many rural
locations that are not close to existing Apple Store locations.
Reitz believes that while the typical Mac user profile doesn’t fit neatly
with Walmart’s, there are ways it could address
the retailer’s core consumer’s computing needs.
"Apple could reposition
the low-end of its Mac lines to be more affordable as well as eventually
introduce an ultraportable touchscreen tablet
device as early as this year," he said. "Apple’s Mac sales growth
accelerated markedly when it first expanded with Best Buy and more distribution
deals may not be far behind if Apple wants to keep pace with the rapidly
growing netbook category in its own distinctive
Do you see Macs in Wal-Mart’s future? How do you see it affecting
Mac sales and Apple’s brand image?