Apple’s iPad: Magical, Revolutionary and Cheap (Really)
Apple has long been known
for outstanding design and product reliability at a premium price to competitive
products that follow its lead. Now, Apple is out front with a new item that
apparently it has no lack of superlatives to describe. However, the claim that
may resonate with most consumers is low price. Yes, that’s right, Apple’s new
iPad tablet computing system is pretty cheap, starting out at $499 retail.
is our most advanced technology in a magical and revolutionary device at an
unbelievable price,” said Steve Jobs, Apple’s CEO, in a press release. “iPad
creates and defines an entirely new category of devices that will connect users
with their apps and content in a much more intimate, intuitive and fun way
than ever before.”
In many ways, as an article
on Macworld.com points out, the new iPad splits the difference between
Apple’s iPhone and its MacBook laptop. The question is whether sales of the
iPad will pull from those other products or if the company will draw enough
new customers to compensate for any drain on their sales.
to a piece in The
Wall Street Journal by Martin Peers, the single most surprising development
with the new iPad is its price. “Apple has found a way to meet demand for low-priced
laptops without a radical price cut on its Mac line. Yet its cheaper computer
not only has all the utilitarian functions of a laptop, such as word processing
and email, but enhanced entertainment capabilities as well. And it can run iPhone
The iPad has a starting price of $499 (16GB model)
with models with more advance features priced at $599 (32GB), and $699 (64GB).
These versions of the unit will be available in late March. Coming in April
will be and iPad with both Wi-Fi and 3G priced at $629 (16 GB), $729 (32 GB)
and $829 (64 GB).
The iPad is only a half-inch thick and weighs 1.5 pounds.
That makes it thinner and lighter than any netbook on the market at present.
It comes loaded with 12 new apps designed for the computer and will run over
140,000 already available through Apple’s App Store.
In the course of a few short hours of Apple’s
announcement yesterday, the RetailWire editorial
email box was filled with press releases from companies announcing they would
be developing consumer and commercial apps for the iPad.
Nanonation said the iPad would have applications for serving consumers in commercial
ventures and the company was developing apps for that purpose.
rich multi-touch user interface, large screen, Wi-Fi and 3G connectivity, and
attractive price point make it an ideal platform for a number of in-store and
back-of-house applications designed to enhance, engage, and excite customers,” said
Brian Ardinger, chief marketing officer for Nanonation, in a press release. “The
iPad expands the application possibilities from what we’ve currently been developing
for the iPhone and gives our clients more flexibility and options for creating
innovative and intelligent ways to impact their business.”
Among the most anticipated
elements of the iPad is its function as an e-reader. The new iBooks app for
iPad, which includes Apple’s new iBookstore, features books from both major
and independent publishers. Consumers are able to browse, then buy and read
books on iPad models in direct competition to Amazon’s Kindle and other e-readers.
iPad will also enable consumers to connect with the iTunes Store, giving them
access to Apple’s popular online music, TV and movie catalog of
over 11 million songs, over 50,000 TV episodes and 8,000 movies.
Questions: What do you think of Apple’s new iPad? Will it increase overall
revenues for Apple or just transfer sales from other products in its lineup?
How will the iPad affect the consumer electronics retailing, entertainment
and publishing businesses?
- Apple announces iPad – Macworld
- Magical & Revolutionary
Device at an Unbelievable Price – Apple
iPad Revolution: Price – The Wall Street Journal
- Apple Tablet PC for IKEA? – YouTube
Announces Support for Apple’s iPad – Nanonation