Apple May Shake Up Mobile Phone Market Again
Apple’s introduction of the iPhone shook up the mobile phone
market and now it appears as though Steve Jobs and company are getting ready
to do it again. According to a report by GigaOM, Apple is working with
Gemalto, a European chip manufacturer, to develop a SIM card for the iPhone
that will enable it to work with any cell phone service directly out of the
If the report is correct, those purchasing an iPhone would no longer be
tied to one or two carriers, therefore opening up the market to greater competition
for consumer dollars.
An analysis on the Apple Insider website said there
is another aspect to this report that could have a major implications for retail,
as well. Apple and Gemalto are both working with near field communications
(NFC) technologies to enable contactless transactions of various types using
radio frequency identification (RFID).
Discussion Questions: What do you see as the implications for the mobile
phone and retail markets should the GigaOM report prove correct? What will
have the greater impact: the iPhone being opened up to multiple carriers or
as a device to engage in contactless transactions?
- Apple developing open SIM for
iPhone service, RFID sales – Apple Insider
- Is Apple About to Cut Out the Carriers? – GigaOM