Angry Birds Take Off
People love those Angry Birds. Andrew Stalbow, general manager for North America for Rovio, the game’s maker, says that there have been 350 million downloads since it launched in 2009. Players, according to a Fortune report, spend 300 million minutes every day playing the game.
The game, which is available in several mobile platforms, has two versions among the top 10 iPhone apps, according to the International Business Times.
Wibe Wagemans, the SVP of brand advertising and analytics at Rovio, claims the company is the fastest-growing (not biggest) consumer brand in the world, having branched out beyond the game to off Angry Birds in books, movies and plush toys.
Angry Birds has even showed up at a theme park in China, although the attraction appears likely to be under legal dispute.
Daisy Yang, a spokeswoman for Rovio China, told Forbes, “We would welcome a partnership, but Rovio would need to give them permission to use the Angry Birds game.”
The growth of Angry Birds, according to AllThingsD, is due in large part to it being available across a number of platforms beyond mobile including the Chrome app store and Google+ social games.
Mr. Wagemans pointed out that there are still opportunities for growth, considering, for example, that Angry Birds is not available through Facebook yet.
- Angry Birds: 350 million downloads and counting – Fortune/CNNMoney
- Top 10 iPhone Apps That Were Crazily Downloaded in 2011 – International Business Times
- Company – Rovio
- Angry Birds Theme Park Takes Off in China – Forbes
Discussion Questions: What do you think is behind the popularity of Angry Birds and will it continue to grow? Are there branding lessons that retailers and consumer product marketers can learn from Rovio?