American Eagle Promotion Connects With Teens
By Tom Ryan
American Eagle Outfitters Inc. is giving away smartphones to customers
who try on jeans between July 21 and August 3. No purchase required.
the dressing room (or checking out online), customers will receive an access
code to search online for more than 40 free phones, including the BlackBerry
Curve 8520, BlackBerry Bold, Motorola Backflip, LG Ally and HTC Aria. In order
to receive the phone, they must agree to a two-year contract with either AT&T,
Sprint-Nextel, T-Mobile or Verizon. In addition to the phone, they’ll receive
a $25 AE Money Card good towards online or in-store purchases.
of the smartest strategic moves that any U.S. teen, tween or specialty-store
retailer has ever initiated," analyst Burt P. Flickinger III told the Pittsburgh
Tribune-Review. He noted that with many teens unemployed, school budgets
are particularly tight this year.
"American Eagle Outfitters wants to send our customers back-to-school
in style with new denim and a new phone," said Fred Grover, executive
vice president of marketing, American Eagle Outfitters, in a statement. "This
promotion adds a level of excitement and fun to our customers’ shopping
experience, as well as making a powerful statement about our confidence in
the denim collection."
American Eagle has given away movie tickets and
T-shirts in prior back-to-school promotions, spokeswoman Jani Strand told the Tribune-Review.
The popular iPhone is not included. According to the Pittsburgh Tribune-Review,
the promotion is being
handled through a third-party firm, and apparently no iPhones are available.
Discussion Question: What do you think of American Eagle’s free smartphone
- American Eagle Outfitters to Give Free Smartphone to Every
Customer Who Tries on a Pair of AE Jeans – American Eagle Outfitters,
- AE’s jeans-smartphone promo deemed perfect fit – Pittsburgh Tribune-Review
- American Eagle Promotes Apparel With Free Phones – The Wall Street