American Consumers to Be Issued 3-D Goggles
Consumers have flocked to movie theaters for three weeks
running to see James Cameron’s 3-D animated epic, Avatar. Now, the
question is, are consumers ready to go out and buy special sets and don goggles
to watch television in 3-D in their own homes?
The buzz coming from this year’s
Consumer Electronics Show in Las Vegas is that 3-D is ready for prime time,
if at prices well above the flat screen sets shoppers have come to know.
Programmers are apparently ready to hop on the 3-D bandwagon. ESPN,
owned by Disney, is ready to show World Cup Soccer matches and NBA games on
the first 3-D channel for the home. DirecTV is expected to announce
the launch of its own 3-D channels while Discovery Communications, Imax and
Sony plan to broadcast films, kid shows and concerts in the U.S. starting
"The momentum for 3D has been shockingly quick," Sir Howard Stringer,
Sony’s chief executive, told the Financial Times. "Suddenly everybody’s
wearing [3D] glasses."
“The stars are aligning to make 2010 the launch year of 3-D,” John Taylor,
a vice president for LG Electronics USA, told The New Times. "It’s still
just in its infancy, but when there is a sufficient amount of content available
— and lots of people are working on this — there will be a true tipping
point for consumers."
Riddhi Patel, an analyst at the research firm iSuppli, told
the Times that
guys are ready for 3-D. "I think 90 percent of the males in this country would
be dying to watch the Super Bowl and be immersed in it," he said.
Questions: How quickly will 3-D viewing become standard in American homes?
What do you see as the biggest challenges standing in the way of widespread
adoption? What will this mean for retailers?
- ESPN to launch first 3D channel for home TV – Financial Times
- Television Begins a Push Into the 3rd Dimension – The New