Amazon Testing Tablet-Friendly Website
Amazon.com is currently testing a redesign of its website that has been developed to improve the shopping experience for consumers using Apple’s iPad or Amazon’s own long-awaited tablet device.
Both TechCrunch, which initially broke the story, and The Wall Street Journal are said to have seen the site. The Journal described it as less cluttered with fewer buttons and a bigger search box. TechCrunch reported that, when it goes live, the site will be the default for both PC and tablet users.
David Selinger, CEO at RichRelevance, told the Journal that "making the content dynamic and personalized to each individual consumer becomes overwhelmingly important" as more and more people move to devices with smaller screens.
Amazon, according to both reports, is looking to more prominently feature digital products on the new site. Categories of products such as game and music downloads, Kindle e-books, and apps for the company’s Appstore would be featured more heavily than with the current site.
While TechCrunch reported that Amazon would launch the redesigned site this fall, company spokesperson Sally Fouts told the Journal, "We are continuing to roll out the new design to additional customers, but I can’t speculate on when the new design will be live for everyone."
- Amazon.com’s Big Redesign Is Arriving Soon For All – TechCrunch
- Amazon Tests Website Redesign – The Wall Street Journal
- Top 5 reasons Amazon’s tablet could be an iPad killer – itbusiness.ca
Discussion Questions: What do you make of Amazon.com’s development of a tablet friendly site? Should other online retailers be doing the same? Do you see this as a step by Amazon to help give itself a leg up on Apple when it introduces its own tablet device(s)?