Amazon, Target, Marshall Field’s, Mervyn’s All Under One Site

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Aug 13, 2002
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Target Corporation unveiled a comprehensive web site with millions of products including integrated offerings from Target, Marshall Field’s, Mervyn’s and Amazon.com. The new site, Target.com, which may also be accessed via Fields.com, or Mervyns.com, is powered with Amazon.com’s e-commerce technology platform.

The site features personalization, product recommendations, search functionality
across all stores, 1-Click® shopping, and one convenient checkout incorporating
all stores. Amazon.com will also provide order fulfillment and guest services
for target.com. Target.direct, the electronic retailing and direct marketing
division of Target Corporation, will continue to manage the fulfillment for
items purchased under the Marshall Field’s and Mervyn’s brands on the web site.

Later this summer, target.direct will open a Marshall Field’s store at Amazon.com
, which will complement the existing online Target store, and include thousands
of apparel, home and unique signature products, including the Frango® line
of chocolates. Additionally, target.direct is launching new, national Marshall
Field’s Direct catalogs so that current guests and guests who don’t have a Marshall
Field’s store in their community can shop online from home or via catalog.

Moderator Comment: Which property will benefit the most from the integration of Target, Marshall Field’s, Mervyn’s, and Amazon on the target.com site?

Right off the bat, the early winner has to be Amazon
which sees its relationship with Target further cemented as a result of this
deal. [George
Anderson – Moderator
]


  • Target to Deliver Four Unique Brands in One Comprehensive Site at Target.com;
    Amazon.com to Provide Technology and Fulfillment for Web Site – Target
    Corporation
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