Amazon plans to crush Black Friday with ‘Prime Day’
How many people are Amazon Prime subscribers? While Amazon.com does not make the figure public, outside estimates have it at upwards of 40 million. Whatever the actual count, it clearly is not high enough to satisfy the company as Amazon has announced an exclusive, single-day shopping event for existing Prime members as well as those taking advantage of a free 30-day trial of the service.
In a press release to announce Prime Day (July 15) — which is intended to celebrate Amazon’s 20 years in business — the e-tailing giant makes clear that it is looking to supplant Black Friday as the most popular shopping day of the year.
Prime Day, according to Amazon, will offer “more deals than Black Friday” and cover dozens of product categories including apparel, electronics, movies, lawn and garden, patio, sports and outdoors, and more.
Members will enjoy deals on items perfect for summer adventures, their to-do list, family road trips, back to school supplies, and everyday essentials. Prime members can shop on any device, including smartphones and tablets and find deals anytime, anywhere.
Amazon will kick off the sale at midnight and new deals will go live every 10 minutes through-out Prime Day. Amazon will also offer thousands of Lightning Deals and seven Deals of the Day. Since sale items will be Prime eligible, orders will include free two-day shipping.
- Prime Day – Amazon.com
- Step Aside Black Friday – Meet Prime Day – Amazon.com/Business Wire
- Amazon Marks 20th Anniversary With “Prime Day,” Its Answer To Black Friday – TechCrunch
Will Prime Day bring large numbers of new subscribers to Amazon’s Prime program? If you’re a competitor to Amazon.com, how would you respond to Prime Day?