Amazon Plans Haute Couture Takeover
Amazon.com is looking to go upscale with its clothing and
shoe business, staging a relaunch that has its sites set on "rivals such
as Yoox and Net-A-Porter," according
to a Financial Times report.
The e-tailer is recruiting software engineering
talent to help it develop "great
new features to change the way people shop for clothing." As it has done
in other categories, Amazon is looking to set the standard by which consumers
judge all others in the space.
The push by Amazon comes on the heels of the
eBay Fashion (fashion.ebay.com) launch in early April. That site is looking
to build on the traditional eBay approach by adding an online mall of top retailers,
such as Brooks Brothers and Lord & Taylor, as well as offering flash sales.
sales at eBay in 2009 have been estimated at somewhere between $5.5 billion
and $7.1 billion. Scot Wingo, chief executive of ChannelAdvisor, said Amazon’s
clothing, accessory and shoe sales are in the $6 billion to $8 billion range.
has apparently taken some of the tricks of its Zappos business and made them
its own. The company is now offering free returns on all U.S. clothing orders
It is also looking to provide a more sophisticated visual experience
with expanded viewing options and color variations that it began using in
its denim store during last year’s Christmas selling season.
Discussion Questions: Is Amazon ready to do for clothes what it did for books
and numerous other categories online? Are American consumers ready to give up
stores and take their clothes and shoe shopping online?
- Amazon restyles clothing sales – Financial Times
- eBay Introduces fashion.ebay.com, Innovates Shopping with Style – eBay