Amazon Opens Black Friday Deals Store
While brick and mortar retailers are trying to figure out if they should open at the strike of midnight on Black Friday — or even jump the gun and get started with sales on Thanksgiving Day — e-tailers don’t really need to be concerned, since they follow (outages not included) a 24/7/365 operating schedule.
But Amazon.com is not a company to let others get a jump on it and so has launched its very own Black Friday Deals store. Okay, we and everyone else knows it is simply a marketing device, but since someone at Amazon thought of it and got the thumbs up to push ahead, let’s examine what’s on offer.
Amazon is discounting hundreds of items, including cameras, clothing, jewelry, movies, video games, watches and more, between now and Black Friday. All purchases of $25 or more qualify for free shipping.
"When it comes to holiday gift shopping there are three things customers want: low prices, items to be in-stock and ready to ship, and a convenient shopping experience," said Sally Fouts, spokesperson for Amazon.com, in a press release.
Meanwhile, Walmart announced it would begin offering an early preview of deals it has planned for Black Friday. The chain also announced an early holiday sale running this Saturday between 11 a.m. and midnight.
- Amazon Opens Black Friday Deals Store – Amazon.com
- Walmart offers early preview of Black Friday deals – Reuters/The Baltimore Sun
Discussion Questions: What will Amazon’s Black Friday Deals mean for how other retailers — online and physical — approach the sales day this holiday season? Will Amazon need to have extra deep deals to become a competitive threat to (or a diversion from) brick & mortar Black Friday deals?