Amazon Looking to Turn Every Store Into Its Showroom
Best Buy is often mentioned in connection with the term "Amazon’s showroom." But if Jeff Bezos and company have their way, the description will fit just about every brick and mortar store that opens its doors for business.
The company announced yesterday that its mobile Price Check app is available as a free download from the Amazon Appstore, Android Market and App Store for iPhone. Consumers who use the app while shopping in stores on December 10 will get an additional five percent off qualifying purchases from Amazon in categories including consumer electronics, DVDs, music, sporting goods and toys.
"The ability to check prices on your mobile phone when you’re in a physical retail store is changing the way people shop," said Sam Hall, director of Amazon Mobile, in a press release. "Price transparency means that you can save money on the products you want and that’s a great thing for customers. Price Check in-store deals are another incentive to shop smart this holiday season."
The Price Check app allows consumers to check prices in a variety of ways including using a mobile phone to scan a barcode, take a photo of a product, type a product name or do a verbal search.
Discussion Questions: Do you see a sizable number of shoppers making use of Amazon’s Price Check app while in other retailers’ stores? What can stores do to combat Amazon’s strategy and other comparison shopping apps?