Amazon Goes Google Over Search Feature
By George Anderson
Reuters reports Amazon.com will offer Google’s web search technology and advertising services on the Internet retailer’s web site.
The two companies signed a multi-year deal that will allow shoppers to see “sponsored links” in addition to their normal Amazon search results.
The Reuters report provides an example of how the combined service would work. “A user searching for music CDs will see links to concert ticketing agencies within their search results, a service that Amazon currently doesn’t offer.”
“When a customer clicks on the sponsored listing advertisement it generates revenue for Amazon and Google.”
Amazon is currently offering Google functions on part of its site and it intends to expand the search technology in the coming months.
Moderator’s Comment: What are your thoughts on the
Google and Amazon represent the best of what they do.
The combination of superior customer service and leading edge technology is
tough, if not impossible, to beat. [George
Anderson – Moderator]