Albertsons Discovering Word Gets Around
news. Albertsons is cutting prices. The news has shown up in newspapers,
on television, radio, websites, blogs… you
name it. That’s good for a retailer trying to get the word out that consumers
don’t need to go to the competition to save.
for the bad news… Albertsons has made such a splash with its "big
relief price cut"
that consumers in markets such as Boise, Idaho have noticed that those same
savings are not happening in their area.
makes me feel cheated. They’re doing it there, they should do it
shopper Mabel Omas told KTVB 7 news.
the station contacted Albertsons’ parent company Supervalu to ask why Idaho
wasn’t included in the price-cutting, it said it was told that competitive
pressures and consumer behavioral data determined which markets would see
to the KTVB report, "Supervalu says its new program is not
meant to be exclusive. It says it was built specifically for the markets,
which it is targeting. But didn’t really answer the question why we and
many others were not included in the price cuts."
Do local market price changes such as those promoted by Albertsons work
in today’s world where information is so readily available through a
variety of sources? What should Albertsons (Supervalu) do now that word
is out that consumers in some markets are not getting price cuts while
rolls out big price cuts, but not in Idaho – KTVB
- Albertsons is set to
announce widespread price cuts – Los Angeles Times