Addicted to Facebook in America
We don’t know if it has been classified as
an addiction by psychiatric professionals, but even if it hasn’t, it’s clear
that many Americans at various stages of life and professional accomplishment
have a very difficult time staying away from their favorite social media sites
such as Twitter and Facebook.
According to a new Gadgetology study by Retrevo,
61 percent of social media users under 25 connect to Facebook at least once
a day, every day. Eighteen percent of these are unable to go more than a couple
of hours at a time without checking Facebook. Finally, 48 percent will get
up from sleeping and update their Facebook and/or Twitter pages.
Social media users
over 25 are not much better. Fifty-five percent of these individuals check
Facebook daily and 11 percent are unable to go more than a couple of hours
to see what’s going on. Sixteen percent look at Twitter and/or Facebook to
get their morning news.
Questions: What are the ramifications of the numbers from the Retrevo study
for the social media efforts of retailers and brand marketers? Do the
numbers of people who are seemingly obsessed with social media have any
implications for the types of communications or their timing from businesses
on these sites?