ACNielsen Releases Channel Blurring Results

Mar 05, 2003
George Anderson

By George Anderson

ACNielsen released findings from its latest Channel Blurring study at the Consumer 360 Conference yesterday.

Results from the study show a continuing trend of consumers shifting shopping trips away from supermarkets to supercenters, dollar stores and warehouse clubs.

Todd Hale, senior vice president, consumer insights, ACNielsen U.S., said, “New store openings are helping fuel the growth of supercenters, dollar stores, and warehouse club stores. These channels are competing vigorously with the grocery channel, which enjoys 100% household penetration. In order to defend their turf, grocery retailers need to focus on perimeter departments, making sure that their ‘fresh’ departments — produce, baked goods, meat, seafood, and deli — are the best in town. Lets face it, today you can get pain relievers at office supply stores and snacks at video rental stores, but not everyone can do a great job with fresh produce.”

(Full disclosure – ACNielsen is a RetailWire sponsor.)

Moderator’s Comment: Two Questions–

  1. Are fresh foods the best opportunity for supermarkets
    to differentiate themselves from the competition?

  2. If so, is today’s present store layout (in terms
    of space, in-store location, etc.) adequate to promote this point of difference
    with other formats? [George
    Anderson – Moderator

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