ACNielsen Acquires Spirits Research Services

Discussion
Apr 02, 2002
George Anderson

ACNielsen U.S., an operating unit of ACNielsen, a VNU company, has acquired the multi-channel alcohol beverage information services that were previously owned by a joint venture with Adams Business Research. The services, marketed under the name LiquorScan, are now fully owned and operated by ACNielsen.

ACNielsen will maintain the existing dedicated client service organization focused on providing market-level and liquor store chain-specific information and analysis pertaining to alcohol beverage sales.

The information services, including exclusive reporting on sales in 15 U.S. markets, have tracked sales of wine, spirits and beer since 1993. Coverage includes the grocery, drug, mass merchandise, and convenience channels of trade.

Moderator Comment: What are the keys to being successful
in the alcoholic beverage retailing business?

This was a good move by ACNielsen (RetailWire sponsor).
Distributors and retailers of beer, wine and spirits rely on Adams’ data for
strategic planning and benchmarking purposes. [George Anderson – Moderator]

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