Accelerade Sponsors Hoop Group

Discussion
Jul 03, 2002
George Anderson

Accelerade, the sports drink brand produced by PacificHealth Laboratories, has become the official sponsor of The Hoop Group, an organization that runs basketball-training camps for nearly 15,000 would-be student athletes from across the United States, reports NutraIngredients.com.

PacificHealth claims that Accelerade is the first sports drink engineered to meet the hydration, energy and nutrition needs of working muscles. Its patented four-to-one ratio of carbohydrates to protein is designed to speed the movement of carbohydrate into the muscle. The company says it has been clinically proven to extend endurance by 24 percent compared to a conventional sports drinks, and 57 percent compared to water.

Moderator Comment: Do (should) official sponsorships such as that between Accelerade and The Hoop Group factor into a retailer’s decision to list a product?

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