A Pepsi and iTunes for Everyone

Discussion
Oct 16, 2003
George Anderson

By George Anderson


Today is the day Apple Computer launches a Windows-compatible version of its iTunes Music Store. It is also expected to be the day the computer company announces a new promotional
deal with Pepsi that would give soft drink consumers free downloads with product purchases.


According to an LA Times report, citing unnamed sources, Pepsi is “expected to craft a multimillion-dollar ad campaign around the music store, which charges 99 cents for
each song.”


Pepsi is expected to pay Apple for each of the songs consumers download during the promotion. The LA Times reports the two companies discussing a ceiling of 100 million songs.


Moderator’s Comment: What are your thoughts on the Apple and Pepsi promotion?


Great promotional idea that, assuming it is executed correctly, will be one of those instances where the consumer, retailer and manufacturers are all happy.


If we were a consumer electronics retailer, we’d be on the phone talking to our local Pepsi bottler about getting product displays set up in our stores.
[George
Anderson – Moderator
]


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