A-B Wins Battle of the Ads
By George Anderson
The Ozzy and the Obsbourne clan may have received the most pre-game attention but it was Anheuser-Busch’s Clydesdales and a zebra that won the competition for the best Super Bowl ad, according to the USA Today’s Ad Meter.
A-B’s winner commercial included a zebra acting as referee reviewing a play during the Clydesdale’s football game on the instant replay monitor.
USA Today gave A-B commercials four of the top five spots. A Pepsi commercial featuring a baboon (the non-Osbourne variety) was the third most popular. Ozzy and his family were ranked number 13 in the Ad Meter contest.
Moderator’s Comment: How important are Super Bowl ad’s
to the sales of a brand such as Budweiser or Sierra Mist following the days,
weeks, months following the game?
Great ads have the ability to transform a brand’s image.
The same is true of a terrible commercial.
Anderson – Moderator]
‘Replay’ is top Super Bowl ad – USA Today
Bowl Ads Score with Laughs but Fail to Dazzle – Reuters