99¢ Only Starts Milk War in Dallas
By Tom Ryan
Eight 99¢ Only stores in the Dallas-Fort Worth area are selling
a gallon of milk for 90 cents for an indefinite time. The promotion reportedly
came in response to Aldi cutting its price on a gallon of milk from $1.10 to
In announcing the promotion, 99¢ Only CEO Eric Schiffer, said, "Unlike
some other retailers, you don’t have to be a loyalty or club card customer
to get in on the savings."
He added that 99¢ Only stores offer fresh
fruit and vegetables, including a five pound bag of potatoes or a pound and
a half of peaches, plums or nectarines, each for $1.00. (The ticketed price
is 99.99 cents.)
"We don’t lower our prices on some items and raise the prices on others
to make up the difference, said Mr. Schiffer. "We work hard to provide
our customers with great values on dairy, produce, deli, frozen food, as well
as other household items for about a buck. We invite all Dallas Fort-Worth
residents to visit our stores and look forward to having them as regular customers."
Stores, based in City of Commerce, CA, operates 279 stores consisting of 208
stores in California, 34 in Texas, 25 in Arizona, and 12 in Nevada.
Discussion Questions: What do you think about such single-item statement
promotions as a competitive response? How much of a threat are dollar stores
and limited assortment grocers to mainstream supermarket operators?
Only Stores to Sell Gallons of Milk for Only 89c in all of its Dallas-Fort
Worth, Texas Stores – 99c Only Stores
- 99 Cents Only stores to sell gallon of milk for 90 cents – Dallas