7-Eleven Urged to Sell Green Bananas
convenience store chain sells more than 27 million bananas a year and,
evidently, the company feels it could sell more if they didn’t go bad
the ripening situation, 7-Eleven announced earlier this week that it
would be begin testing bananas wrapped in individual plastic packaging.
Fresh Del Monte created the packaging, which keeps oxygen and moisture
out, and promises to extend the period bananas stay good on the shelf
to five days.
CEO Joseph DePinto summed up the reason for the test in an interview
with USA Today. “Our
customers want yellow bananas – not brown,” he said.
However, some are not impressed.
packaging is not a sustainable solution,” said Jenny Powers, a spokesperson
for the National Resources Defense Council. “There
are better ways than adding a plastic wrapper around something that comes
naturally wrapped in the first place.”
The convenience store chain anticipated some
push back and has asked Fresh Del Monte to come up
with packaging that uses biodegradable material. “We’re working at identifying
more sustainable packaging,” Dennis Christou, marketing vice president at Fresh
Del Monte, told USA Today.
If the test is successful, 7-Eleven will
roll out the banana packaging to its stores across the country.
Questions: Should the chain go ahead with rollout
of the packaging even if a more environmentally-friendly option cannot
be found? What does this incident say about the need to take green issues
into consideration in produce packaging?