1-800-Flowers First to Sell From Facebook Page
Most retailers use social media sites as a means to entice
and direct consumers to another site to make a purchase. Now 1-800-Flowers.com
is foregoing that extra step by enabling consumers to place orders directly
on the company’s Facebook page (www.facebook.com/1800flowers).
“Facebook is redefining the social web, a cultural and social
phenomenon that has changed the way we connect with one another,” said
Jim McCann, CEO and Founder of 1-800-Flowers.com, in a press release. “In
1992, 1-800-Flowers was one of the first businesses to embrace the internet
and in 1994 we were the first merchant of any kind to transact on AOL.
Fifteen years later, we are extremely proud to again be the first — this
time in launching a retail store inside Facebook, a bold step in unlocking
the tremendous marketing potential of social media.”
With 1,847 fans as of 8:50 EST last night, 1-800-Flowers is
a long way from unlocking the wallets and purses of the 250 million active
Will many more companies follow the lead of 1-800-Flowers and establish
an e-commerce function within their Facebook and/or other social media
sites? Will having pages with an e-commerce function change the nature
of the relationship between users and the social media site? Will this
be a positive or negative?
- 1-800-Flowers.com Debuts Online Store on Its Facebook Page
via COMTEX News Network
- 1-800-Flowers.com Sets Up Shop Inside Facebook – The