Warren Thayer

Editorial Director & Co-Founder, Frozen & Refrigerated Buyer

Warren Thayer is the editor and managing partner of Frozen & Refrigerated Buyer. Before going off on his own in June 2009, he was editorial director and associate publisher of Refrigerated & Frozen Foods Retailer, published by BNP Media.

Previous to this position, Warren was for 13 years the editor-in-chief of Frozen Food Age. He has written for a variety of trade and consumer publications – including Business Week, The Christian Science Monitor and The Boston Globe – and edited a successful book on computer-assisted ordering for mass merchandisers. He has also written or consulted for Citibank, Price Waterhouse, Merrill Lynch and consumer products manufacturers.

Warren has appeared twice on CNN to discuss merchandising, and is a frequent speaker at industry events. Raised on a dairy farm, he graduated from Boston University in 1970 with a degree in journalism. With the exception of eight years in corporate advertising and sales, he has been a writer and editor.

After 20 years in metro New York City, he and his family moved to rural Norwich, Vermont, where he continues his work via the internet (when he is not kayaking or hiking). In Norwich, he is a volunteer firefighter, writer for a local newspaper and the town meeting moderator. He and his wife, Toni, have three children and one grandchild.

  • Posted on: 10/13/2021

    Stores? Kroger don’t need no stinking stores

    I expect Kroger will find this adequately profitable, and a great way to enter new markets and scope out store locations that will work. People move around a lot, so the Kroger name is pretty well known everywhere. I'm a snowbird splitting time between New Hampshire and Florida. I figured out the Publix BOGO game quickly and it's made me loyal. Kroger may need something akin to that to set them apart. Maybe soon, Wall Street securities analysts will finally figure out that Kroger is the real deal and stop trashing them every time someone sneezes.
  • Posted on: 09/13/2021

    Can Kroger offset its margin headwinds?

    What Kroger needs most of all is more securities analysts who truly understand the grocery business. Kroger is firing on all cylinders, yet securities analysts keep badmouthing the stock when someone farts. It's a mystery, much like parakeet menopause. Neil Saunders, by the way, nailed this one.
  • Posted on: 08/24/2021

    Following full FDA approval, should employees be required to get COVID vaccines?

    I heard today on NPR that when employer mandates are in place, employees who still refuse vaccinations can be legally fired. Good. And that these fired employees will likely not be able to collect unemployment. Excellent! Enough already!
  • Posted on: 08/18/2021

    Should grocery stores retire the ethnic aisle?

    When Kroger placed all plant-based meat in a three-foot set within the meat department in 60 test stores for 12 weeks, plant-based sales rose an average of 23 percent. And this was between December 2019 and February 2020--before the pandemic. Gains for plant-based ranged from 13 percent to 32 percent, depending on the local demographic. A Kroger exec said at the time that "this test demonstrates the viability of shifting product placements to reach even more customers." Ethnic sections? Gimme a break.
  • Posted on: 07/29/2021

    Store associates shouldn’t have to be the mask or vaccine police

    As Voltaire said, "Common sense is not so common."
  • Posted on: 07/29/2021

    Store associates shouldn’t have to be the mask or vaccine police

    What store workers would want to put themselves in harm's way by trying to be the "mask police?" We've seen what the consequences can be. Besides which, many anti-vaxxers, like teenagers wanting beer, will have fake IDs or just lie. No way around this but to have masks required everywhere. I wish it weren't so, but the stakes here are very high for our society. What I don't understand is why most people in "society" are okay with government rules on required vaccines for school: "According to the National Academy for State Health Policy, five routine childhood vaccines are generally required for children attending childcare or school in all states: diphtheria, pertussis, and tetanus or DTaP for childcare and schools; Haemophilus influenzae type B or Hib for childcare; measles, mumps and rubella or MMR for childcare and schools; polio for childcare and schools and varicella or chickenpox for childcare and schools." All this has been seen as common sense by most everyone for many years.
  • Posted on: 03/24/2021

    Walmart uses brutal self-assessment in omnichannel turnaround strategy

    I see few specifics of how Walmart would do much more than match the offering of Amazon. Doing that alone will cost them plenty at a time when Wall Street is getting a tad bearish on them. And most vendors I know are angrier than ever about Walmart's trade relations strategies, fines and bullying tactics. These factors will also be headwinds. I, like others here, also see this as more a recognition of reality by Walmart rather than anything groundbreaking. Sorry, I've been a fan of Walmart for many years, as most of you know, but I'd need more information to believe that tough times are not ahead.
  • Posted on: 03/15/2021

    How much HQ space will disappear as hybrid work becomes a retailing thing?

    One size doesn't fit all! Some people are going to want to come back and work in an office, some won't. Some people will be attracted to businesses that let them work remotely. Some won't. It'll all settle out in time. I've worked out of my house, and run a staff from all over the country, for a little over 20 years. Staff gathers at conventions and occasional in-person meetings. Working remotely is easier than ever and I wouldn't be surprised to see 30 percent less office space in three to five years. As companies evolve to this newish normal, some will succeed and some will fail. Just like always.
  • Posted on: 01/28/2021

    Will vaccine reluctant Americans slow the retail comeback from COVID-19?

    Spot on, Ryan!
  • Posted on: 01/08/2021

    Shopify dumps Trump’s stores from its platform

    "It's a free country," but ... "you are judged by the company you keep."
  • Posted on: 01/06/2021

    How did QR codes go from DOA to killer app?

    Once we went from having to download an app to make QR codes (not!) work to having them interact seamlessly with our phones, it was a sea change. Not much more to it than that.
  • Posted on: 01/05/2021

    Albertsons ditching in-house drivers to deliver online orders

    It's all about cost, and the hassle of acquiring and keeping employees for non-core competencies. Nothing really unexpected. I suspect others will follow in California and other places if/when it becomes advantageous. Hypocrisy? More like standard operating procedure in our industry today. Nobody really expects loyalty from larger retailers anymore, do they?
  • Posted on: 12/15/2020

    What if Barnes & Noble had produced ‘The Queen’s Gambit’?

    To quote John McEnroe, "You cannot be serious!"
  • Posted on: 09/21/2020

    Patagonia wants to ‘Vote the a**holes out’

    Good move for Patagonia, although I cringe slightly as I, um, "ripen," and wish for something more inclusive and less, well, hostile, in an effort to bring us together (ha!). In my 50s: Vote the a**holes out. In my 60s: Vote the jerks out. In my 70s: Vote green. (but quietly wonder if Vote the a**holes out is a better choice.)
  • Posted on: 07/27/2020

    Are boycotts becoming bigger risks?

    I used to put bumper stickers on my car from time to time. But now, there are too many crazies on all sides. Making a seemingly innocuous statement can draw irrational fury. It's always best to consider the risks (and they can be palpable), so generally, I just go about my business quietly and try to be kind to everyone. I take a stand when it's within my sphere of influence and I know I couldn't look myself in the mirror the next day if I didn't act.

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