PROFILE

Verlin Youd

SVP Business Development & Partners, Theatro
Verlin is a global retail technology solution executive with 20 years of successful retail industry and software experience. He is currently SVP Global Sales for Theatro, an innovative start-up dedicated to driving efficient and effective communication across the entire workforce, especially hourly workers. Verlin has held senior executive positions at a number of innovative solution providers, including Verizon, SCOPIX, SAP, Motorola, IBM, and Systech Retail Solutions. As Managing Principal at Verizon Verlin was responsible for delivering value to the largest retail clients. At SCOPIX Verlin was SVP Sales, Marketing & Delivery and drove high ROI value using video analytics and business intelligence. A Retail, Wholesale & Transportation at SAP, Verlin was responsible for the global retail, wholesale, and transportation solutions portfolio and business. Prior to SAP, Mr. Youd was the VP/GM of Global Industry Solutions for Motorola where he led strategies and initiatives across all target industries including Retail, Wholesale, and Transportation, as well as Manufacturing, Energy and Utilities, Healthcare and Field Mobility. Verlin held the same position at Symbol Technologies prior to Motorola’s acquisition in 2007. He also spent time at IBM and Systech Retail Systems (now part of Oracle & Omnicorp), where he held a variety of executive and management roles in roles in sales, marketing, solutions, channels, product management, and development. Verlin holds a BS in Finance from Brigham Young University, and an MBA from The University of North Carolina at Chapel Hill. He resides with his family in North Carolina where he is active in local community groups, activities and charitable organizations, including the Retail Orphan Initiative (RetailROI) where is enjoys focusing on initiatives in Haiti, his second home. All opinions expressed by Verlin are his own, and not those of his current employer.
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  • Posted on: 10/10/2019

    Can Target’s chief merchandising officer turn Bed Bath & Beyond around?

    What a great opportunity for Mark and what a great catch for Bed Bath & Beyond! As mentioned by several others, merchandise strategy and store execution appear to be the top opportunities for improvement and growth.
  • Posted on: 09/23/2019

    Will pushing back against Christmas creep drive sales eBay’s way?

    "A" for effort. Will be interesting what grade they get for results!
  • Posted on: 09/23/2019

    Will pushing back against Christmas creep drive sales eBay’s way?

    Shoppers vote with their dollars and it seems they have been voting regularly in the last few years, even with very very very early holiday sales, both physical and on-line. This announcement makes for good press and awareness -- there may be a few who now are reminded that eBay is an option for holiday shopping -- however, it will certainly result in eBay missing the very early shoppers.(Unbelievably, I've actually heard several people mention they are already 50% done with holiday shopping.) I would have to believe that this is just the first message in a multi-message holiday campaign designed to hold or increase eBay's share of holiday shopping.
  • Posted on: 09/23/2019

    Will free same-day delivery boost Macy’s online sales?

    The offer will have an impact, however, the key will be execution of not only the delivery but also the return. The delivery/return arms race is on.
  • Posted on: 09/05/2019

    Will stores help Vitamin Shoppe stand out in crowded supplement subscription market?

    Yes, of course. At a minimum it gives them the space to advertise this new service to those who are coming to the store already. Additionally, face-to-face consultation is still valuable to a significant number of consumers, especially those who may be less experienced and comfortable with online consultation, including a fair number of more senior consumers. Finally, if executed well, it could also provide an additional up-sell opportunity.
  • Posted on: 09/05/2019

    Whole Foods wants a hand from shoppers at checkout

    First, anything that saves time at checkout is good for both the shopper and the retailer. In payment seconds matter, just like mobile app performance and web page refreshes. A few seconds multiplied by hundreds of transactions a day turns into real time saved for the retailer, more people checked out per hour, and potentially shorter lines. Arguably, there is an even greater impact to customer experience when the customer is most anxious to get out of the store. Second, I am not sure that hand recognition is any better or worse than any other payment identification and validation technique, just something new to try, one new idea in the constant pursuit of innovation to drive better results. I applaud Whole Foods for continuing to try new things in search of the right experience, cost, and result.
  • Posted on: 08/01/2019

    Has dynamic pricing hit a rut?

    Agreed, and that ROI will have to include the significant impact of customer reaction to such a pricing approach ... positive or negative.
  • Posted on: 08/01/2019

    Kroger to make customers pay for cash-back debit card payments

    Hit the nail on the head as usual!
  • Posted on: 08/01/2019

    Kroger to make customers pay for cash-back debit card payments

    I agree with Mohamed and others that this presents a golden opportunity for many other retail outlets, from drugstores on every other corner to Walmart, to remind customers that they don't charge fees for cash back ... enhancing rather than taking away from the customer experience and value. Will be interesting to see this one play out!
  • Posted on: 08/01/2019

    CPG companies spending more to use less packaging

    Seems to me that the bottom line is sales and profitability. If consumers' demand for sustainable and convenient packaging creates a market opportunity, then smart CPG firms will invest to innovate in the packing space to drive share growth and expected returns. Double bonus if the innovation results in lower packaging costs over time to also enhance profitability.
  • Posted on: 08/01/2019

    Should Simon Property Group bail out (invest in) more retail tenants?

    I believe that "Aeropostale-type" deals are going to be the exception and not the rule. Simon should be very careful to invest where they have competitive advantage and focus their significant expertise to lead the transformation of older malls into the modern world of shopping and entertainment.
  • Posted on: 07/24/2019

    Will parachutes provide drones with a soft landing for home deliveries?

    I agree with Ralph, there is some great potential for drone delivery, especially to locations where land travel is costly and time-consuming. This would be another benefit to those remote workers who not only work from home, but work from a more rural location. That being said, I think parachutes may cause as many problems as they solve -- no control over direction, speed, or ultimate landing site.
  • Posted on: 06/13/2019

    Can GameStop reboot itself?

    GameStop is in a very difficult and dangerous position, created between streaming, online games, and ability to order games for home delivery. The world will become even more dangerous for them with the advent of 5G allowing for very high performance gaming while streaming. However, I don't think this means we should start carving the grave marker as GameStop has a unique opportunity, right now with low expectations, to pivot and reposition themselves. I am not claiming to have the answer, but what about a gaming lifestyle company, providing anything and everything the gamer needs to enjoy gaming to the fullest? They could hire gaming social media influencers and eSports celebrities and take a page from the likes of Van's, Ulta, West Elm, and others who cater to either a real or desired lifestyle.
  • Posted on: 06/13/2019

    Will same-day delivery flexibility give Target an edge over Amazon and Walmart?

    Not meaning to over-generalize here and totally anecdotal ... I know quite a few shoppers, predominantly millennial but also Gen Xers, who regularly order for same day delivery. They seem to have taken Just-In-Time to a new level....
  • Posted on: 06/13/2019

    Will same-day delivery flexibility give Target an edge over Amazon and Walmart?

    The challenge is that some retailers (customers not to be named) are experiencing sales growth when not requiring the shopper to go into the store, specifically for curbside pick-up when it is executed well.

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