Trevor Sumner

CEO, Perch Interactive

Trevor Sumner is the CEO of PERCH, the leader in interactive Physical + Digital retail displays that can detect when customers approach, touch or pick up products and then respond with digital experiences that consistently drive 30-80% sales lift. Leading retailers and brand’s like Nieman Marcus, Kate Spade, Sephora, Estee Lauder, Fossil and Sunglass Hut rely on PERCH’s combination of 3D sensing technology, campaign management tools and device management to create magical in-store experiences that surprise and delight their customers.

Trevor has been an investor, advisor and operator for cutting-edge technology companies for 15+ years with multiple successful exits, and is a regular contributor to business and technology publications such as Inc, Forbes, TechCrunch and Mashable.

Trevor was previously the President, CMO and Cofounder of LocalVox, a SaaS-based marketing technology platform that helps businesses with local presences drive online customers to in-store sales via social media, search engines, websites, email, directories and mobile — all at the touch of a button. LocalVox has been named a top social media platform, top SEO tool, Best Manhattan Software Company and hottest NY Startup by organizations such as WIRED, Good Day New York, Business Insider, Social Media Today and Huffington Post. LocalVox has acquired several companies and had a successful exit in 2014, being acquired by a wholly owned subsidiary of the Blackstone Group.

Trevor is a native New Yorker, an avid fisherman (he caught a 600 lb Black Marlin), an amateur chef and an adventure scuba diver who has dived on every continent including Antarctica.

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  • Posted on: 10/06/2021

    Is Home Depot’s deal with Walmart a sign of bigger things to come?

    The modularization of the retail stack continues. There are too many things a retailer must do well to be successful and outsourcing non-core areas makes sense. The fact that Home Depot is sharing customer data with Walmart is a sign they think the competitive threat is low, which is surprising. Is that an indication of a merger in the future? Maybe. But it's a huge validation for Walmart's delivery service with third-party retailers.
  • Posted on: 09/16/2021

    Online grocery shopping is pretty much all about convenience

    Online grocery has dropped 30 percent since March 2021 (both delivery and BOPIS). The additional costs and management of online shopping vs. the convenience isn't adding up to most shoppers.
  • Posted on: 09/14/2021

    Walmart says crypto press release is a fake

    I agree. I think we should call them "journalists." Thoughts?
  • Posted on: 09/14/2021

    Walmart says crypto press release is a fake

    It caused a $3,000,000,000 change in Litecoin market cap. Didn't hurt Walmart as much as consumers and markets, and especially press that have egg on their face.
  • Posted on: 09/14/2021

    Walmart says crypto press release is a fake

    Retailers should aggressively prosecute those that co-opt their brand like this. This is criminal market manipulation, causing a $3 billion increase and drop in the market cap of Litecoin. News outlets like CNBC and Yahoo should be ashamed they didn't check their stories before publishing in the fast-pace world where being first is better than being right. With Crypto being ripe for fraudulent schemes like this because of its decentralization, everyone needs to be more careful. Maybe there is a value to trust in markets...
  • Posted on: 09/03/2021

    California aims to mandate gender-neutral toy sections

    Let the free market decide whether this is something that shoppers want. The government should not be mandating how retailers and brands merchandise products. It's a slippery slope to mandating how all demographically targeted products are marketed.
  • Posted on: 08/30/2021

    Amazon finally catches the ‘buy now, pay later’ wave

    The fear is that this begins the dystopian descent into buying things consumers can't afford, increasing debt and causing credit issues, which luckily aren't on the retailer's books. While concerns have been raised in other markets, it's too early to tell how real that fear will become. In the near-term, it spikes demand which is good for all the businesses involved.
  • Posted on: 08/27/2021

    Are robots taking over Schnucks’ stores?

    100 percent agree. The future is better dome camera usage or cameras at the shelf with real-time data.
  • Posted on: 08/27/2021

    Are robots taking over Schnucks’ stores?

    According to a white paper by Trax, the out-of-stock (OOS) rate remains at a high 8 percent, and a study from IHL Group1 confirmed that OOS accounts for as much as 4.1 percent of lost revenue for the average retailer - with 50 percent caused by defective shelf execution practices. There is no question that the future requires better planogram enforcement and OOS detection. The question is how. Robots seem highly inefficient and costly to me. I think the future is computer vision either at the shelf, or through more powerful dome cameras. No need to interfere with shoppers, nor maintain and charge a fleet of robots. Robots seem like a short-term fix to me.
  • Posted on: 08/25/2021

    Do new Shipt and Walmart programs signal big changes to come in the retail delivery market?

    Retailers are worried about whether they are being disintermediated by Instacart and other delivery services that own the customer-facing interface for ordering, and increasingly will split orders by price or fulfill themselves. Now retailers have to decide whether they will get in bed with their competitor like a Walmart or Shipt. Interestingly, Shipt now has less GOV than before the pandemic and is rapidly losing share. Is this because it's associated with Target? Maybe retailers don't want to give their customers, pricing and order info over to competitors after all....
  • Posted on: 08/24/2021

    Should retailers and brands pay for user-generated content?

    The key is separating content from audience. Large influencers not only provide more professional looking content, but also provide reach to an engaged audience, which is valuable. The value of micro-influencers is more in the content itself where it can be amplified on brand-owned sites and channels, for which there should be an explicit agreement to provide for free or paid either through an engagement or through the upload process.
  • Posted on: 08/24/2021

    Following full FDA approval, should employees be required to get COVID vaccines?

    The formal approval by the FDA removes any obstacles for non-religious exemption. At this point, it's a business decision for 1.) the safety of employees, 2.) the safety of customers. If these are important to you and your shopper communities, I think the answer is clear and inevitable. With government employees, school systems and many private companies adopting mandates, it will become a statement to not do it. With many talking about cause marketing, I can't think of a better cause than working together to fight and suppress the pandemic for the good of workers and customers.
  • Posted on: 07/20/2021

    Is it time for retailers to reinstate pandemic protocols?

    While the pandemic is a national issue, policy enforcement and danger of contagion is fundamentally local. The disparate responses by local communities and in turn disparate results, dictate different geographical policies. Retailers must be careful to enact sensible policies focused first on protecting workers, especially in the areas where such policies are most resisted, because that's ironically where the greatest danger is. It's an unfortunate conundrum, where retailers find a no-win situation coming into ideological conflict with their customers.
  • Posted on: 06/30/2021

    Did Amazon or a rival, say Target, gain the most from Prime Day?

    Retailers are taking eCommerce share from Amazon, via being more competitive during the Prime Day promotion period, but also generally with digital, and especially with local store fulfillment like BOPIS. This is a trend that should continue, much to the benefit to larger retailers like Target, Walmart, Best Buy, Petco, Sephora, Ulta, and many others. Prime Day may be Amazon's namesake, but it is increasingly other retailers' opportunity.
  • Posted on: 06/18/2021

    Will ‘less is more’ or ‘more is better’ online merchandising drive bigger sales?

    If all things are presented equally, the paradox of choice is real. The nice thing about eCommerce is it is easy to curate and personalize smaller selections for presentation to the shopper, as well as provide needs analysis tools to guide them to the right products. Retailers should be doing the same in-store in end caps. The combination of selection and curation can be incredibly powerful.

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