Nice article Tom. At wellio we agree that shoppable recipes overcome the downsides of meal kits -- inflexibility, limited variety, high cost and excessive packaging waste. And shoppable recipes turn recipe sites into commerce sites, monetizing their content in a way that adds value for their readers instead of filling the site with low-relevance display ads.
Doing shoppable recipes well requires connecting unstructured recipes, grocery items, nutrition information and personal preferences. This is what we're doing at wellio using the latest in AI and integrating culinary and nutrition expertise. Happy to connect with recipe publishers, grocers and others interested in creating new experiences for home chefs.