Generation Z will not over-pay. They shy away from the overly upscale. Off-price is the key to the future success of malls, however off-price often comes with off-price rent. Something mall owners may not be ready for.
Target proclaims to be a discount store, but their food prices are high. They claim to be chic, but the assortments are boring. They claim to be a leader in first to market, but in grocery they rarely are. They claim to run the cleanest discount stores, yet the sections are full of past date produce. I don't believe their grocery assortment delivers on the Target promise. This likely is not only leading to weak grocery sales, but since the message in this category is not consistent with the promise could lead customers to question the entire Target offering.