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Suzanne Crettol

President, Seasoned Executive Search
Suzanne is a lifelong connector of people, advocate of positive outcomes and data enthusiast. As Founder and President of Seasoned Executive Search, she is dedicated to coaching and connecting talented candidates with exceptional employment opportunities. Much of her success in the recruiting, placement and consultation realms comes from her past experience and hands-on approach to making enduring and mutually beneficial placements for candidates and companies. By routinely attending trade shows and liaising with industry insiders, she keeps her finger on the pulse of the latest developments in eCommerce, Consumer Goods and more. These attributes help Suzanne keep Seasoned Executive Search services on the cutting-edge.
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  • Posted on: 11/07/2019

    Why do digital transformations often fail?

    The most obvious hurdle for retailers and brands is that the majority of sales still come from B&M. However, we know that digital dramatically influences in-store sales especially when you narrow your focus to specific categories like electronics or luxury. As a headhunter in the digital space, I’m in the unique position of hearing the struggle from both sides of the spectrum (B&M vs. digital). When I began recruiting there were few true digital leaders as eCommerce was so new. Today there are far more people with digital expertise, but many lack B&M experience resulting in knowledge barriers that hinder acceptance and can lend itself to a dismissive culture. The larger the company the worse this tends to be. One can argue that senior leadership is out of touch (have heard this a lot) and those with only digital experience are not thinking about the big picture. Gaining perspective and experience will lend itself to less friction.
  • Posted on: 11/06/2019

    Will consumers decide that buying less is better than buying ‘green’?

    Responsible consumption lends itself to fewer purchases and of those purchases are higher expectations of quality. You can't reuse something over and over again that falls apart after a few uses. For those who are truly buying "green," responsible consumption is part of that buying process. Less waste is more responsible. I think there are different levels of responsible consumption based on the demographics and mindsets of shoppers. I like to buy "green," but even I will buy individual wipes occasionally due to convenience. It's not a black and white situation ... there are several layers of grey.
  • Posted on: 11/04/2019

    Should McDonald’s CEO have been fired over a ‘consensual relationship’?

    There are too many unknowns to make any real judgment in the case of Steve Easterbrook. It's interesting that the Chief People Officer left as well, but again not enough information provided. Did he know of the relationship (which I would expect)? Or perhaps he left because he didn't feel it was fair. We simply don't know at this point. To put out a blanket statement that prohibits personal relationships between co-workers is archaic. There are plenty of people that enter into romantic relationships at work including married people working at the same company. The majority of businesses have a hard-fast rule about direct reports and managers not being involved romantically for obvious reasons. All rules should be reviewed for relevance and adjusted accordingly when needed.
  • Posted on: 10/17/2019

    Is e-grocery less convenient than shopping in stores?

    Consumers today have an expectation of personalization which is evident by the DTC companies that have won over customers from legacy brands. Grocers want to get in on the action. Where I think they fall short is execution. When Amazon Prime Now came on scene I was eager to try it especially due to the store selection -- big fan of Sprouts and Bristol Farms. I was unfortunately disappointed to find that my produce was not carefully selected -- lettuce was wilted, tomatoes on the bottom of the package were rotten. They were quick to refund and apologize, but even on the next order I was equally disappointed. Instacart was similarly if not more disappointing. I once got a whole ham instead of the requested sliced ham from the deli and something is always out of stock, yet when I go to the store and check, it’s there. I am an avid cook and am very selective about my ingredients which I’m sure is not the majority, but sloppy execution can undermine great potential. In the end, grocers can create an incredible shopping experience that exceeds expectations, but if they can’t execute the order, it doesn’t matter.
  • Posted on: 10/08/2019

    Are legacy CPG brands just naturally digitally-challenged?

    There are several challenges legacy CPG brands are faced with in terms of attracting and retaining talent, but when you narrow that focus to digital the challenges become even more apparent. The attributes most often associated with digital talent are not often the same words used to describe any large organization. When was the last time you heard a large company described as nimble, agile, or flexible? Additionally, the organizations themselves are not in the most desirable locations and can be tough to get the talent to commit to moving to a town that lacks the vitality of cities like Seattle, Los Angeles, or New York. There are ways to overcome some of these challenges. By instituting a separation from their traditional siloed approach to business and creating a COE team that isn’t bound to the same regimented processes, you give your team the ability to thrive. It’s supposed to be a test and learn environment, so cultivate it. Another option is to provide more flexibility and allow team members to work remotely. Smaller companies are not only disrupting the categories that the large CPG companies play in, but also changing the expectations of a thriving digital culture that can’t be ignored.
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