PROFILE
  • Denise Yohn
    • fa
    • tt
    • gg

Denise Yohn

  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 07/12/2018

    Is your culture your brand?

    Hi bill -- "organizational design" refers to the roles, structure, standards, hierarchies, etc. of your organization. "Preparational process" refers to the day-to-day processes of your business including planning, budgeting, product development, sales, service, etc. -- and they very much have to do with emotion and culture. If you want a more innovative, risk-taking culture, then you might need to flatten your organizational structure and institute processes such as rapid-prototyping or regular hack-a-thons. It wasn't possible to discuss these in detail during the interview but I do flesh these out fully in my book. Hope this help clarify.
  • Posted on: 07/11/2018

    Is your culture your brand?

    Doug, you'll probably not be surprised to hear I disagree that a "direct attempt" is not necessary -- but I don't disagree that leaders should focus on what matters and engage in management practices that support it. To me, that's part of deliberately aligning and integrating brand and culture.
  • Posted on: 07/11/2018

    Is your culture your brand?

    I agree as well. I do think Starbucks is a good example of a brand that has stayed true to its origins despite its growth. Other examples?
  • Posted on: 07/11/2018

    Is your culture your brand?

    Thanks for these thoughts and the Lush example -- I'm always on the lookout for stories like that to tell.
  • Posted on: 07/11/2018

    Is your culture your brand?

    You raise a great question, Nikki -- I do believe that employers should screen employees for alignment with their orgs' purpose and values. That doesn't mean that they have to become cult-ish, rather different employees will feel different degrees of passion and diversity of perspectives should be encouraged.
  • Posted on: 07/11/2018

    Is your culture your brand?

    You are so right to point out the inertia built into most of today's organizational structures. That's why I emphasize adjusting organizational design and operational processes to cultivate the desired culture and align with the brand.
  • Posted on: 07/11/2018

    Is your culture your brand?

    I agree about the importance of brand authenticity -- I also know it's unreasonable to expect all employees to not make mistakes, as the ones at SBUX did, so that's why it's critical that leaders take a proactive and personal approach to cultivating the desired culture and to taking responsibility and fixing problems when they occur, as I believe SBUX CEO Kevin Johnson did.
  • Posted on: 07/11/2018

    Is your culture your brand?

    Hi everyone! Thanks so much for all the terrific comments. At the risk of sounding like a sales pitch, I would love to hear your feedback on my book. I'm eager to hear your thoughts on the ideas that I mention in the interview as I flesh them out in the book. I know I would learn a lot from your comments. Either way, I just want to say thanks again for participating in this discussion — and a special thank you to the folks who initiated it!
  • Posted on: 10/18/2017

    Should the holiday selling season be retired?

    Thanks to everyone for all the great insights and comments -- and to Tom Ryan for getting the conversation started. It seems most of you advocate for a more balanced approach (holiday AND year-round) -- as do I, as I hope my article (not the headline makes clear.) It's funny -- I had originally entitled my piece "Stop the Holiday Shopping Season Madness," in an attempt to suggest that saner approach was needed. My HBR editor changed the headline to its current version "Why Retailers Should Retire Holiday Shopping Season" perhaps in part because she knew a more provocative headline would attract more readers! Thanks again. -- Denise
  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.