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Scott Norris

Channel Development Manager
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  • Posted on: 11/07/2019

    Why do digital transformations often fail?

    Especially with founder-owner smaller companies, whatever success the firm had originally is tied into the stories of the founding and early years. Any divergence from "how things used to be" is very often perceived (rightly or wrongly) as a direct attack on the living memory and values of the owner and provokes fear in her heart. Deming taught us to "drive out fear" and in today's phrasing, to "get over ourselves" to face real facts and do what must be done. But until the founder-owners realize that failure and loss of respect and position is inevitable unless they commit to change, there is no chance of success. In which case today's phrase is apt: "OK Boomer."
  • Posted on: 11/06/2019

    Food halls drive mall traffic, not clothing sales

    "Shopping is theater" is smack on the point, where the customer is the star and the merchandise and staff are the supporting actors. When I see the same three colors in dress shirts, and over half the inventory is "athletic/slim fit," the floor is messy, and no sales clerks working the floor, that's a show that I get bored with really quickly.
  • Posted on: 09/27/2019

    Amazon wants to take the lead on regulating facial recognition tech

    Or it turns into a Xinjiang scenario, willingly aided right now by US hardware and software providers. The technology can be used for repression or liberation, but once the scale tips toward repression, there is no peaceful way out. That's why we have to demand careful consideration here.
  • Posted on: 09/23/2019

    Will free same-day delivery boost Macy’s online sales?

    For instance, will this be full of the same fine-print exclusions as the in-store offers? Those are so frustrating and insulting...
  • Posted on: 09/23/2019

    Amazon steps up on climate change, sort of

    If anything, my company will need to ADD packaging to comply with Amazon's new 1P requirements. Ugh.
  • Posted on: 09/19/2019

    What is retail’s role in building a better society?

    Waffle House gets my respect for their natural-disaster preparedness training and logistics protocols -- they're often the first to get lights on and food ready in local communities once the storm has passed, and their data backbone is strong enough to relay real-time information to where it's needed. Building resiliency and recovery ability into local communities should be a core function of many front-line businesses such as convenience stores and fast food. It's an investment in the public good that also makes sound business sense.
  • Posted on: 09/17/2019

    Have U.S. malls lost their sense of community?

    Millennials are the generation least-likely to have a drivers' license or own/lease a car and the most likely to want to live in a walkable urban neighborhood. Any venue dependent on acres of free parking and a long walk just to get to the front door really should reexamine their expectations. At the least, malls that are also transit hubs have a leg up. On the other end of the age spectrum, Southdale is planting senior housing towers in its parking lots — if you can't have your customers drive to you, let them walk to you!
  • Posted on: 09/16/2019

    Macy’s elevates diversity goals

    My wife and I walked through the Rosedale Mall (Minnesota) location this Saturday, and the points fellow commenters have made all resonate. Our observations of the merchandise and department layouts further underscore this concern: the mix looks like someone in Manhattan's stereotypical idea of what Twin Citians want - but bears little resemblance to the people walking through the store. Our market - and this store's trade area in particular - is increasingly diverse, with East African, Indian, Hmong, and East Asian populations booming, and these populations are either aspiring to better fashion or already have the income to buy it. Where are the colors and fabrics and garment types that these audiences would respond favorably to? And the mix of sizes on the racks and tables likewise did not match the body sizes of shoppers walking through (seriously, half the selection in men's dress shirts is sport/athletic cut - have they *looked* at us up here?) - which may explain why shoppers were walking through and not stopping to buy...
  • Posted on: 08/30/2019

    Social media antics cause grief at Walmart, Target, Home Depot, others

    Meanwhile, my wife (a teacher) reviewed her district's updated shooter training and lockdown procedures for the new school year with me last night. If chain stores don't already have well-documented and well-practiced anti-terror measures, then incidents like these should never go viral - police should have been called at once, lockdown implemented, perpetrator arrested and prosecuted. Until guns aren't a problem, you have to assume the next time it WILL be someone with a gun.
  • Posted on: 08/15/2019

    Will thredUP make Macy’s more thrifty?

    As we say all the time in Minneapolis/St. Paul, "I want my Dayton's back!"
  • Posted on: 08/01/2019

    CPG companies spending more to use less packaging

    For the lightweight printed products my company produces, Amazon's packaging requirements in some cases would force us to ADD extra corrugate and labor - more than doubling the cost of those items. From here it looks more like a labor-reduction and inventory-consolidation move; housing specialized/lower-turn stock at a reduced number of distribution centers which will net out in more small-package shipments and more fuel burned. I'm not seeing the "sustainability" here.
  • Posted on: 07/19/2019

    Is Toys ‘R’ Us just playing around or will Americans buy its new concept store?

    Let's be clear, the manufacturers are not getting "100 percent of the sales" - there will be fees: a per-transaction fee, slotting fees, and store overhead fees. How will those charges compare to a Hasbro or Mattel just deciding to put up their own showroom and have total control of the experience (as Disney and Lego do in these kinds of malls)? Without new Toys "R" Us taking inventory risk, they won't be motivated to train staff and promote to get traffic in the door - as they're pitching it, the manufacturers take all the risk but they still get paid regardless of how well they bring feet into the space.
  • Posted on: 07/12/2019

    Franchisees want McD’s to be more like Chick-fil-A

    From Minnesota, the quality of food at Culver's is outstanding, the service is friendly, and the locations get great traffic at all parts of the day. Lots of variety on the menu and lots of customization for both food and dessert - which goes against some of the advice here. The wait can get long, despite being well-staffed - they'll have between four and eight cars stacked up past the drive-thru window at lunch and dinner time and you should expect a 10-minute wait. Yet customers keep showing up despite that also being a customer service sin...
  • Posted on: 06/25/2019

    Toys ‘R’ Us prepares its American comeback

    B&N is already a massive specialty toy merchant on its own, with a well-regarded selection and reputation (coupled with a strong affinity program) -- I don't see anything that the ghost of TRU could bring that would make them more effective.
  • Posted on: 06/25/2019

    Toys ‘R’ Us prepares its American comeback

    If a six-store chain starting from scratch with no actual sales history expects vendors to hold all the inventory risk with consignment, then what's going to stop a struggling mom-and-pop single store from demanding the same? Consignment has all sorts of pitfalls and only works when the retailer is healthy and growing with hundreds of locations and has robust, reliable forecasting capability. This is what 3rd-party wholesalers are for -- try a little, sell a little, buy a little more. Aggregate that over hundreds of small stores and then a manufacturer can achieve economies of scale shipping truckloads. As a midsize toy and game manufacturer, I could never get on board with this TRU concept. If you don't have the volume and capability of a Target, then don't expect to get treated like a Target.
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