PROFILE

Seth Nagle

Senior Marketing Manager, RW3
Seth is the Director of Marketing for RW3 Technologies where he specializes in product marketing, brand development and UX design. Part of Seth’s skill set is creating content that simplifies RW3’s complex offering around retail activity optimization and competitive pricing data.

Seth is constantly searching for new advances in new mobile technologies and exploring how they could be deployed to improve the in-store and digital shopping experience. Additionally, he is an active member of the Industry Collaboration Council hosted by the Food Marketing Institute.

Seth received his B. S. degree from Salve Regina University in Newport Rhode Island. While there he served as president of the Campus Activities Board (CAB), a volunteer student organization that supports the mission of the University and provides social, recreational and developmental programs for the entire student body.

To learn more, visit RW3
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  • Posted on: 07/19/2018

    Seven ways Gen Z is different that don’t include tech

    Great points Lyle, the only thing I would add is that they love originality and supporting a great cause. Brands and retailers that tap into social media to share their unique offering in a creative way will continue to score big with Gen Z.
  • Posted on: 07/19/2018

    Prime Day success extends beyond Amazon

    I loved Prime Day! I got a bunch of great offers and coupons (20 percent off a purchase or item) from some of my favorite retailers that took my shopping away from Amazon and onto their sites. Amazon went heavy on discounts around their own products and low-quality level items. After about two hours of browsing, I tossed in the towel. Those looking for upgrades or to get into the smart home won big with Alexa. I look for more of a push around Amazon-centric products for Black Friday and by then they should have the bugs worked out.
  • Posted on: 07/16/2018

    Can Papa John’s recover from its founder’s racial slur?

    Papa John's is suffering from more than just a racial slur, they need a complete customer experience overhaul. Competitors like Pizza Hut and Domino's have been innovating around the customer experience and incorporating some pretty creative tech into the entire ordering process attracting young consumers while Papa John's has been blaming NFL protests for lackluster sales. This could be a great opportunity with Schnatter gone to start revamping their entire image across the industry and get back to their sweet spot -- high quality pizza with high quality ingredients.
  • Posted on: 07/10/2018

    Will lockers transform Home Depot’s BOPIS operations?

    The BOPIS lockers are a nice to have but for the average Home Depot shopper will not be a significant game changer. One of the advantages of going into the Home Depot is product exploration and being able to ask questions and get recommendations from the employees. When working on a project the last thing anyone wants to do is go inside, connect to Wi-Fi, try to remember the exact name of the item, punch in all their info AND then head to to store. Instead people just want to head to the store, grab their items and get back to work. For this reason I expect Lowe's and other competitors to wait and see how the BOPIS lockers turn out. The real breakthrough will happen around the in-store app driven by advanced Natural Language Processing which will direct the shopper to the aisle and bay the moment they walk inside the store.
  • Posted on: 07/10/2018

    Are shoppers ready to pay to park at the mall?

    Seems like a Hail Mary type strategy for the malls, for a second I thought they might be helping locate open spots for shoppers so they could get into the stores faster and save some gas or partner with car cleaning services letting shoppers get their car washed or detailed while they shop. Pay to park while you shop does not help assure the broadest appeal to the consumers.
  • Posted on: 07/09/2018

    Amazon lowballs CVS and Walgreens on OTC med prices

    The question comes down to price elasticity across the category, do shoppers treat OTC remedies like coffee and will they buy them regardless of the price? Or will they treat them like pasta and search for the lowest price on the shelf?
  • Posted on: 07/09/2018

    Amazon lowballs CVS and Walgreens on OTC med prices

    Great point Paula, I was thinking the same thing. CVS and Walgreens should be higher as they provide a convenience currently unattainable by the big guys. When consumers need OTC remedies they rarely can wait for shipping or long lines and it appears price sensitivity concerns are also ignored.
  • Posted on: 07/02/2018

    Amazon calls on entrepreneurs to help deliver its packages

    It appears Amazon's end goal for all major metro areas is to provide same-day delivery, and the only way to do that is through having more drivers and a dedicated service they can rely heavily on. Additionally, if these startup Delivery Service Partners are strategically launched locations in need of resources, the big delivery companies should get some much-needed relief for their drivers.
  • Posted on: 06/22/2018

    Supreme Court rules e-tailers must collect state sales taxes

    Great point Paula, I think most shoppers look at a seller's rating way before they look at whether or not they charge sales tax. I don't expect this ruling to change the buying patterns of many shoppers.
  • Posted on: 06/20/2018

    Joann Fabrics’ new concept is all about the experience


    I would love to see this first hand, seems like a hybrid between the Apple Store and The Home Depot DIY workshops. Only thing missing is a Pintrest board. As shoppers continue to search for retailers that educate them regarding their hobby, this could be a big win for Joann Fabrics.
  • Posted on: 06/14/2018

    Retailers stand out by vetoing the ‘pink tax’

    Retailers need to find a niche; absorbing the pink tax could be a great one for some. Also as Boxed mentioned with the lower prices, retailers should see an increase in an item's velocity which gives them greater weight when discussing pricing with their supply partners down the road.
  • Posted on: 06/13/2018

    Will IHOP’s burger buzz translate into sales?

    IHOP has done a great job letting the consumer know that they are in the burger business but have done a terrible job of defining why their burger is better than the others -- its value offering. Maybe that's phase two of their campaign?
  • Posted on: 06/07/2018

    Retailers get real with high-touch service

    People want to support an authentic brand, one in which the employees are as passionate about their mission as the founder. If brands put lackluster items and half thought out experiences in the marketplace then their just creating more noise, something the shopper is trying to avoid.
  • Posted on: 05/01/2018

    Chico’s decides to join Amazon, since it can’t beat it

    Partnering with Amazon is a great opportunity for retailers to gain new shoppers as Amazon continues to be a daily touchpoint for many households across the U.S. It's imperative though that retailers have a sound strategy and stay true to their brand and avoid the race to the bottom when it comes to pricing.
  • Posted on: 05/01/2018

    Can retailers appeal to both ‘fast’ and ‘slow’ shoppers?

    It's not about fast or slow shoppers but more about the overall in-store experience. As the study mentions 49 percent of shoppers want to be in and out quickly but that doesn't mean shoppers don't want an amazing experience every time. Retailers should not segment shoppers into groups but rather look at a matrix of services, as shoppers preferences will vary week to week and adding services such as in-store pickup, expedited returns and shopping aids will keep shoppers coming back again and again.

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