PROFILE

Seth Nagle

Senior Marketing Manager, RW3
Seth is the Director of Marketing for RW3 Technologies where he specializes in product marketing, brand development and UX design. Part of Seth’s skill set is creating content that simplifies RW3’s complex offering around retail activity optimization and competitive pricing data.

Seth is constantly searching for new advances in new mobile technologies and exploring how they could be deployed to improve the in-store and digital shopping experience. Additionally, he is an active member of the Industry Collaboration Council hosted by the Food Marketing Institute.

Seth received his B. S. degree from Salve Regina University in Newport Rhode Island. While there he served as president of the Campus Activities Board (CAB), a volunteer student organization that supports the mission of the University and provides social, recreational and developmental programs for the entire student body.

To learn more, visit RW3
  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 04/05/2018

    Retailers push to onboard tech talent

    Retail and other non-tech industries have always faced obstacles when it comes to hiring tech talent because of two main factors. The first is because of competition. Retail is just not as "sexy" as the Googles and Facebooks of the world. You've seen companies like GE and others launch marketing campaigns to help change that perception and it looks like it's an uphill battle but they have had some success to date. The second is lack of content and excitement around retail. When students are skimming for possible jobs the internet is filled with thought-provoking content and open source content surrounding all things tech. However, in retail, it's the exact opposite. Everything is protected IP and trade secrets making it a very difficult industry to learn anything let alone get excited about. Retailers need to become more transparent and start sharing insights with substance with their publication partners and allow young students the opportunity to really understand what retail is all about in 2018 and on.
  • Posted on: 04/04/2018

    Should retailers lower expectations around last-mile delivery?

    As important as shipping is, retailers need to make sure they can get the item packaged and ready to ship ASAP. Some retailers focus all on shipping and forget about noting the handling which causes more issues with their shoppers then anything else when it comes to home delivery. Amazon, WM, Gap Inc, and a handful of other retailers will offer a variety of shipping options and then in fine print will state the handling time associated with the order which might be longer than the actual shipping time. If a consumer is not careful, they'll select 3-5-day shipping thinking they will put an order in at the beginning of the week and get it by the weekend only to find out that it just got picked up by the carrier on that Thursday or Friday and the package won't arrive till next Wednesday or Thursday (7-10 days after the order).
  • Posted on: 04/02/2018

    Starbucks shifts happy hour to invite-only

    I love the incentives but I am still unsure how it will pay out. At this point in retail though it's all about digital. Regardless of how good the in-store experience is shoppers want to be able to use their phone as part of that experience. The Starbucks consumer is a unique breed but no one knows them better than Starbucks themselves. The tricky part will be providing enough of an incentive to get their shopper to break their regular afternoon routine.
  • Posted on: 04/02/2018

    What would an acquisition of Humana mean for Walmart and its rivals?

    Recently grocers have started a natural progression towards health and wellness (ShopRite's dietitians) and it was only a matter of time before two giants merged together. Walmart is in the middle of rebranding themselves while also competing against the Goliath Amazon. Walmart probably saw this as an essential next step and wanted to beat Amazon to the punch.
  • Posted on: 03/22/2018

    Segmentation is central to Nike’s success

    It's essential, a message shared with everyone should be shared with no one. Consumers want a personalized experience, a feeling of connection and, most importantly, not to be another general statistic. Group segmentation can be difficult for brands and marketing can easily get lost in the details if not done correctly. Having a handful of target groups requires more effort and resources but the dividends are much higher and can be what accelerates the success of one brand versus the other. There are hundreds of demographics available and brands that have the most success find a unique niche and identify what makes their products so valuable to their market. Understanding this is the first step in creating successful customer segment profiles.
  • Posted on: 03/14/2018

    IKEA offers sanity-saving furniture assembly solution

    Great move for TaskRabbit but for TaskRabbit to really turn a profit and retain their employees I'd imagine they are going to need a few more companies to partner with. I would not be surprised if Wayfair, Overstock and Amazon are inquiring though about partnerships as this offering could be a game-changer.
  • Posted on: 03/14/2018

    Walmart goes big, goes nationwide with online grocery deliveries

    I'll believe it when I see it, this sounds like a logistics nightmare but if anyone could pull it off it's with Walmart or Amazon. The biggest part that generates my skepticism is "Delivery of online orders will be handled by Uber and other providers." With third parties involved lots of issues can arise and with shoppers ready to jump online and tweet about problems Walmart needs to be ready. As for other retail grocers if they are not working on their own grocery delivery/click and collect model by now they might be out of luck.
  • Posted on: 03/08/2018

    A retailer’s Instagram-worthy packaging creates social buzz and sales

    In the fragrance industry, it's almost impossible to find a brand that doesn't try this approach, however, trying and executing are two completely different things. With this model, the thing that sticks out most is originality. Retailers and brands that succeed with this approach can have a difficult time replicating their success in new markets if they try to cookie cutter their brand as shopper demographics vary market to market. Although this creates more work for a brand to grow, in the end it's better for retail.
  • Posted on: 03/08/2018

    Amazon offers special Prime rate for millions of Medicaid recipients

    This move removes the excuse "high membership costs" as to why people won't use Amazon prime and should increase their customer base. By lowering their costs, Amazon looks to capture more EDLP shoppers from WM and other low price retailers.
  • Posted on: 03/08/2018

    Robots become the moving force behind Zara’s click and collect ops

    AI, robots, and automation are allowing management to try/test new in-store concepts and find a better use for their in-store personnel to deliver a one-of-a-kind shopping experience. Three things people hate at retail are checkout lines, OOS, and dim lit dressing rooms. Automation can correct the first issue and more resources can be applied to addressing the other two. Physical retail is evolving and digital is the catalyst.
  • Posted on: 03/06/2018

    Will all retailers soon go cashier-less?

    Great points Mark, additionally I'm curious to see how AiFi technology will track the one-off shopper from the basket -- the kid that sneaks off and tosses in the extra bag of cookies or the husband that branches off from the group to grab the salad for the BBQ. There are lots of scenarios that need to be played out first before grocers can feel confident as every penny counts in this business.
  • Posted on: 03/06/2018

    Walmart debuts prepared meals and meal kits

    Better late than never! I suspect Walmart strategically planned this roll out as they wanted to learn from early entrants and avoid spending money on another costly acquisition. Meal kits are in a unique spot as they compete with recipe/meal companies that are offering less waste and more bang for the consumer's buck. I see a schism approaching where consumers are going to take sides which is unfortunate for the grocers and their operating costs.
  • Posted on: 03/05/2018

    H-E-B’s reusable bag causes fashion frenzy

    Great idea and one H-E-B will surely repeat. Now it's time to sit back and watch other regional retailers put their twist on it.
  • Posted on: 03/05/2018

    J.Crew partners with WeWork and LinkedIn to reach younger consumers/workers

    A step in the right direction but J.Crew has a lot of work to do besides their go to market strategy. Over the years the company seems to flux back and forth between designers leaving Millennials unsure of what they'll find season after season. If J.Crew can get back on track and push out high-quality designs that pass the "WoW" test than the pop-up stores and LinkedIn partnerships we'll give them a great connecting point with their Millennial shopper base and should help spread some brand recognition.
  • Posted on: 03/05/2018

    Is AI the key to finding the right location, location, location?

    The BrainTrust has covered this topic well, the only thing I would add is that for retailers and c-stores that have a number of locations and worry about cannibalizing their brand AI could be a useful tool to map out the new locations and driving patterns of their current clientele and flag them allowing retailers and c-stores to avoid those locations if possible.

Contact Seth

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.