PROFILE

Seth Nagle

Senior Marketing Manager, RW3
Seth is the Director of Marketing for RW3 Technologies where he specializes in product marketing, brand development and UX design. Part of Seth’s skill set is creating content that simplifies RW3’s complex offering around retail activity optimization and competitive pricing data.

Seth is constantly searching for new advances in new mobile technologies and exploring how they could be deployed to improve the in-store and digital shopping experience. Additionally, he is an active member of the Industry Collaboration Council hosted by the Food Marketing Institute.

Seth received his B. S. degree from Salve Regina University in Newport Rhode Island. While there he served as president of the Campus Activities Board (CAB), a volunteer student organization that supports the mission of the University and provides social, recreational and developmental programs for the entire student body.

To learn more, visit RW3
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  • Posted on: 09/19/2018

    People don’t like being lumped into marketing segments

    I believe the unofficial definition of customer segmentation is stereotyping; however, with an outbound marketing strategy marketers have their hands tied. The only way to reduce the number of off the mark pitches is to deploy an inbound strategy that allows marketers to create detailed shopper personas.
  • Posted on: 09/19/2018

    Tuft & Needle and Native knew their first products fell short

    When launching a new product it's imperative to listen to what the market says, but at the same time stay true to your brand. We see companies rush products to the shelf and not adequately test them and other companies that spend too long testing and miss their opportunity. The concept of failing fast is one that is quickly being adopted in the tech industry and for good reason: with limited resources companies don't have time to waste.
  • Posted on: 09/18/2018

    Will competition force all grocers to offer free store pickup?

    Not necessarily, when it comes to shopping, consumers are more willing to pay a premium if the added service is seamless and more enjoyable then the free alternative. Grocers have seen this first hand as pricing remains a very important factor for the shopper, however, it's not the only one they take into consideration when selecting a grocer. Things like cleanliness, product assortment, the checkout process all play an important role; a small pickup fee won't erode shopper loyalty.
  • Posted on: 09/17/2018

    What will a ‘new standard for green retail’ mean for Starbucks’ results?

    Consumers enjoy supporting companies and causes that are going green/becoming sustainable as long as it does not affect their experience with the product or brand. We all remember Pepsi's biodegradable backlash: The snack bag that was too noisy.
  • Posted on: 09/17/2018

    Are grocers shortchanging flexitarians?

    The plant-based food segment is growing but grocers and consumers can't quite get on the same page. With the lack of items, the "penalty box" in most cases continues to be the best option for grocers as it allows the shopper to quickly see all their options vs. searching for an item that might not even be carried yet. Once the category grows its item count/distribution then grocers should revisit the category management for this segment. As of now, grocers need to continue investing in these brands and helping them grow their presence at the shelf.
  • Posted on: 08/30/2018

    Is Amazon a major threat to Trader Joe’s?

    With all the effort Amazon is putting behind Whole Foods, I expected them to have a greater impact on smaller grocers like Sprouts and Trader Joe's. The study above mentions a lot of future planning rather than actual shopping trips which as we all know shoppers love to fall back into their old ways once the hype is gone. Trader Joe's needs to stay focused on who they are and keep building value around their services, and they should be in a good place in the months to come.
  • Posted on: 08/30/2018

    L’Occitane aims for a more immersive, more disruptive flagship

    GO BIG or go home! Love the concepts and trying something new to break through the clutter. Hopefully they can learn from the success and failures of the flagship store and be able to package up some of these unique experiences and deliver them to their stores across the states so shoppers outside of New York City can also enjoy.
  • Posted on: 08/27/2018

    Shoppers may finally be using retail apps

    Enhanced UX design! Many of these apps were clunky and limited and in the end, offered a poor user experience. Now with a basic template, an understanding of what shoppers want and a model to follow retailers are investing in their apps and shoppers are enjoying the dividends. Offering exclusive deals on products or an express checkout option are two ways retailers can increase adoption rates moving into Q4.
  • Posted on: 08/23/2018

    Is Victoria’s Secret’s ‘buy 2, get 1 free’ promo the beginning of the end?

    First the Big Mac Index and now the panty price tracker, these economists are getting more creative every year. Bob I think you're right on point, only other thing I would add is a lot of their locations are at malls and as more Millennials and Gen Z move away from malls, so do their buying dollars.
  • Posted on: 08/23/2018

    Ellison won’t repeat Penney mistake, slams door on Orchard Supply Hardware

    I think the idea to shut them down was strategic, as it's not unheard of "small" companies with a revised vision taking down the giants of the industry. I'm sure Mr. Ellison and team have enough to focus on and did not want to add one more thing to their list.
  • Posted on: 08/21/2018

    How much do e-tail algorithms need humans?

    No two consumers are identical, the same can be said with their preferences when it comes to selecting a product. E-tail algorithms can help but should be used as a tool rather than the complete solution. Consumers are constantly researching new trends, brands and products and the last thing they want to see is an outdated product popping up on their pages constantly.
  • Posted on: 08/21/2018

    Do CPGs need their own voice for Alexa?

    Before CPGs start spending around their brand voice they need to fully understand the consumer's path to purchase and if having a distinguished voice is really worth it. The Baby Boomers have seen this play out as brands used to implement chimes (NBC) when they were on the radio but only a few really succeeded and became noteworthy. As this tech is still being improved on I think this project needs to be put on the back burner for now.
  • Posted on: 08/20/2018

    Three reasons why Gen Z ignores your loyalty program

    The biggest issue with loyalty programs isn't the lack of instant gratification but the lack of value/substance. Loyalty programs are responsible for so much noise and retailers send out e-blasts and texts with what feels like little to no rhyme or reason that Gen Z would rather just avoid them completely. Traditional loyalty programs are dead. Brands and retailers that understand this have moved away from them and towards social media channels. They are creating niche social networks that tap into their consumer base. Instead of pushing out content they are creating it and the shoppers/consumers are searching/coming to them.
  • Posted on: 08/20/2018

    Are stock-up grocery trips becoming a thing of the past?


    Shoppers are definitely looking for fast and efficient ways to shop hence the increase of in-store lockers by Whole Foods and Walmart but, after talking to multiple groups of shoppers, I have found there is a significant desire for a hybrid shopping model. When families are running around over the weekend they want to get in and get out as quick as possible however when there is a big BBQ or holiday event they want to take their time and find the perfect items for their recipes at the right price. Grocers need to remember this. Big box operators are doing some great things such as offering digital commerce and getting involved with Instacart. The biggest thing they need to continue to do is to keep the checkout lines short and fast.
  • Posted on: 08/15/2018

    Lampert’s Kenmore offer seems like more shuffling of chairs on Titanic’s deck

    If the 400 million is to invest and bring Sears up to speed with the competition I would say sell, but if it's to keep the lights on for a few more months then I question the real value. Sears has been in a death spiral for a while now and with a lack of innovation to draw in consumers the C-suite might just be relying on their golden parachutes to get them out of this one.

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