PROFILE

Seth Nagle

Senior Marketing Manager, RW3
Seth is the Director of Marketing for RW3 Technologies where he specializes in product marketing, brand development and UX design. Part of Seth’s skill set is creating content that simplifies RW3’s complex offering around retail activity optimization and competitive pricing data. Seth is constantly searching for new advances in new mobile technologies and exploring how they could be deployed to improve the in-store and digital shopping experience. Additionally, he is an active member of the Industry Collaboration Council hosted by the Food Marketing Institute. Seth received his B. S. degree from Salve Regina University in Newport Rhode Island. While there he served as president of the Campus Activities Board (CAB), a volunteer student organization that supports the mission of the University and provides social, recreational and developmental programs for the entire student body. To learn more, visit RW3
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  • Posted on: 12/11/2018

    RetailWire Christmas Commercial Challenge: Chewy.com vs. Petco

    Both great commercials, Chewy does a great job subtly displaying their product assortment to give the viewer an opportunity to see all things Chewy. Petco's commercial although warm never seems to connect directly with the brand. However, if Petco is running an entire marketing campaign around this story and there's more to come, then I'll go with Petco. If not, I'd say Chewy hands down.
  • Posted on: 12/10/2018

    Will Walgreens win the prescription delivery race?

    Walgreens is establishing themselves as a leader in the space by not just offering these services but strategically building out their partnerships. They understand what their shoppers and consumers want and they've built their value proposition around convenience. By acting now and going on the offensive they are building market share and loyalty -- something that will be very valuable once Amazon gets involved.
  • Posted on: 12/10/2018

    Will Dollar General’s DGX concept be a hit with urban Millennials?

    When it comes to competing in urban markets nothing is more important than location. With that in mind and this being a store concept focused around Millennials I hope they get a little creative with their marketing and partnerships and tap into ridesharing and the scooter fad to get new shoppers through the door. Once in, it's all about the shopping experience. if DGX can create an enjoyable one and provide unique category assortment options then they should be able to compete with Family Dollar.
  • Posted on: 12/06/2018

    Will Instagrammers all scream for Baskin-Robbins’ new ice cream concept?

    I love the idea of "Instagrammability" to go along with their marketing mix. We've seen companies launch this year with an entire business model around Instagrammability and I'm sure as social media continues to grow we'll be seeing a lot more of these strategies in the years to come.
  • Posted on: 11/16/2018

    RetailWire Christmas Commercial Challenge: Amazon vs. Best Buy

    Best Buy solves the problem ... "What do I get ..." While Amazon gets you ready to pull out that credit card and just start spending. I prefer the Best Buy commercial as it portrays to the consumer we have something for everyone and here's why.
  • Posted on: 10/31/2018

    Has CVS found an answer to blunt Amazon’s move into the pharmacy business?

    I see very similar offerings in this membership program as being an Amazon Prime member and shopping at Whole Foods. I imagine the product marketing and management teams will roll out a variety of services based on consumer demand.
  • Posted on: 10/31/2018

    Has CVS found an answer to blunt Amazon’s move into the pharmacy business?

    I agree, CVS can do a number of things to improve the shopping experience but I don't think it's as much bribing as incentivizing the consumer to sign up as the savings are clearly stated and easy to understand and this is a planned out strategy.
  • Posted on: 10/31/2018

    Why are Foot Locker and Nike sending ‘sneakerheads’ on AR scavenger hunts?

    People love two things: exclusivity and a good old-fashioned scavenger hunt. Bringing them together is an amazing way to grow brand awareness and successfully launch a new product. If done correctly brands and retailers could create a one-of-a-kind experience for their consumer by tying the AR into their branding/offering. Think what Patagonia and The North Face could do with the National Parks or Gap connecting with the designer brands and trendsetting locations. Lots of opportunities with AR.
  • Posted on: 10/26/2018

    Should retailers respond to every consumer review?

    For retailers to get the most value out of a review response strategy personalization is key. Also, responses don't necessarily need to be immediate, rather shout outs, later on, that tie into their reviews that show you're listening and appreciating their input.
  • Posted on: 10/25/2018

    Can an Instagram-born luggage brand have staying power?

    Away identified a void in the luggage marketplace and created a modern day go-to-market strategy that tapped into all things Millennials love. Additionally offering free items to the consumer via Instagram is ideal as your messaging is being distributed directly to your target market by your target market, not a digital ad or commercial.
  • Posted on: 10/19/2018

    Do retailers need more social media?

    When it comes to social media, authenticity is key. Understanding what shoppers value will help align a grocers content strategy to ensure it connects with their target market. When it comes to social media platforms, that varies by demographic as there are so many micro networking communities within the platforms that retailers need to identify their targets for each campaign and take the time to build a detailed strategy around them.
  • Posted on: 10/19/2018

    Why is Burger King offering nightmares to go with its new sandwich?

    To break through the clutter, retailers and brands need a unique angle that captures the attention of today's consumer, and although a nightmare theme burger would not be my first choice it defiantly pops. My hope is BK ties it into a reboot of The Subservient Chicken or modifies it into The Zombie Subservient Chicken or introduces something completely new. If it's just the burger with no additional media then I believe the campaign will fall short of its potential.
  • Posted on: 10/18/2018

    Will rising costs throw a wrench in e-commerce operations?

    Some large retailers will absorb the cost while most will increase shipping or basket minimums this holiday season. Once one national retailer adjusts their requirements the others will follow, similar to American announcing baggage fees back in 2008.
  • Posted on: 10/16/2018

    Does anyone pay the full retail price anymore?

    In-store discounts and email coupons are now just expected from most retailers. The few lifestyle brands and retailers that have a strong shopper base, however, appear to offer fewer sales as their shoppers tend to believe in their cause and are willing to pay top dollar for it. Today we see retailers like Best Buy and others offer a 14-day price match guarantee program which removes the stress of bargain hunting and now there are even services such as Paribus from Capital One that scans past receipts and sends alert refunds the shopper qualifies for.
  • Posted on: 10/15/2018

    Will J.C. Penney’s new private brand connect with Instagram-savvy moms?

    Marketing 101: advertise where your shoppers are! Too many brands stick to a traditional marketing strategy and invest in channels no longer relevant to their shoppers. Tapping into social media and launching an Instagram campaign is a great idea but I doubt they will strike gold right away as these things take time. If department stores really want to get into social they need to create that one-of-a-kind story that shoppers want to share with their followers. Unique signage, creative art, superior lighting and so on are a great spot to start.

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