I love the idea. Zumiez is putting people to work who want/need the extra hours, and they are smart to differentiate themselves at the point of customer experience, even when that's the customer's front door.
PS: I just ordered a couple pairs of Vans from Zumiez -- interested to see who drops them off.
Every customer interaction, regardless of where it occurs, is a chance to provide excellent service and build value. Curbside is the new frontier. Pickup, ordering, returns, and sampling will all be taking place at the very front of the store. Smart retailers are adapting to this, and smart brands are sponsoring the curbside presence to be part of that frontline message.