PROFILE
  • Sarah Nochimowski
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Sarah Nochimowski

Director of Marketing, Treepodia
As director of marketing, Sarah leads Treepodia’s brand positioning, website and online strategy. Previously she was the sales forecasting manager for new products at Louis Vuitton North America. She was recognized there as an expert at sales strategies to maximize revenue and margin, as well as in product allocation. Sarah previously held several financial planning analysis positions at Louis Vuitton North America and at the LVHM Holding.
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  • Posted on: 11/13/2017

    Are data sharing concerns still holding back true personalization?

    We should always think about personalized data that users would be happy to share, data that is not sensitive and should be kept "secret." Then the whole question is how to present it. I believe a personalized video is a great tool. It talks to each of your clients, surprises them with personalized data and is fun to watch.
  • Posted on: 11/08/2017

    Big Data is done, put a fork in it

    I don't think we are even touching the tip of the iceberg there. We still don't know how to analyze all this information and how to use it. Big Data (or whatever you want to call it) is just a newborn.
  • Posted on: 11/07/2017

    Why is it so hard to get retail associates to upsell?

    Retailers should offer packages of products that go together -- that have associations. This should be merchandising’s role; to train associates about the products’ universe.
  • Posted on: 10/31/2017

    Corona owner is getting into the legal pot business

    Cannabis is the new gold. You can’t imagine how many startups we have in Israel that’s are dedicated to Cannabis (mostly medical for now, but that’s just the beginning). Interesting move.
  • Posted on: 10/30/2017

    American Eagle invites college kids to do their laundry

    Again the discussion about how stores have to become a destination, a place you want to visit. This is so cool and so NYC! Great idea and right in line with their customer base.
  • Posted on: 10/30/2017

    When are text messages welcome from retailers?

    I completely agree with you Neil. Text messages are fine, they have become "email"-like. The big no-no so far is Whatsapp/Messenger, which are still very personal. Even though, I've seen some customer services on messengers and it was great. But only when the client is initiating the discussion.
  • Posted on: 10/26/2017

    Will Amazon conquer digital advertising platforms next?

    Among our ecommerce clients, we see an interesting edge from Facebook over Google when doing video retargeting, but we also tend to see better results when we run ads in both platforms, and not just in one. I believe that adding Amazon will be adding to the ad efficiency and I really don’t see it as “cannibalizing” the other ones. Purpose is so much different. Facebook and Google will just do well and this is exciting to have another player in the game.
  • Posted on: 10/24/2017

    Target has a plan to end the Christmas sales madness

    I really like the giftnow approach, I think it is really fresh and original. It should help a lot in their holiday sales.
  • Posted on: 10/23/2017

    Apple opens invisible hangout in Chicago

    Whoa! Now that’s a destination! Big thumbs up for the customer experience, can’t wait to visit it.
  • Posted on: 10/23/2017

    Do U.S. retailers have a big cross-border opportunity?

    Definitely! American brands have such of an aura abroad that there is a lot of potential to ship directly there!
  • Posted on: 10/18/2017

    Should the holiday selling season be retired?

    Shopping during the holidays is part of the holidays! There is some retail therapy around it, why make it boring by planning more during the year?
  • Posted on: 10/18/2017

    Should Coach Inc. have changed its name?

    I can't wait to welcome "Embroidery" next! Coach was perfectly fine.
  • Posted on: 10/18/2017

    Rent the Runway sees new program leading to a ‘closetless’ future

    I understand the concept for very expensive/special pieces but for every day? Isn't there some comfort in owning at least your clothes? For me it will remain a niche, something you use for a special occasion.
  • Posted on: 10/15/2017

    Are retailers confusing customer service with the customer experience?

    Customer service is the base; customer experience relates to your brand and the image you want to give.
  • Posted on: 10/15/2017

    Are retailers shortchanging the digital transformation?

    Brick and mortar retail should be about the customer experience; otherwise, let's just shop online. Stores should become a destination, a place that people want to visit. This is the real reflection of the brand image. People will buy online, but thanks to the retail stores, so investments should go hand in hand.
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