PROFILE

Raj Nijjer

VP, Marketing
Raj is the VP of Marketing for Yotpo, a leading commerce marketing cloud based in New York. Yotpo’s solutions for user-generated content (UGC), loyalty, and referrals help brands accelerate growth by enabling advocacy and maximizing customer lifetime value. Prior to joining Yotpo, Raj spent over three years at Yext in multiple leadership roles through its IPO in 2017. Raj also spent nine years at Godaddy in leadership roles launching innovative product lines with over nine patents issued and leading to a buyout, inclusive of an eventual IPO. Raj's experience spans Fortune 500 companies and received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University. In his free time, Raj is an avid angel investor and advisor to startups.
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  • Posted on: 07/20/2018

    Retailers and brands collide

    Jason nailed it! The future is direct to consumer and then employing channels for diversification. IMO, Amazon has accelerated this trend as brands and retailers see a need to own their experience. Being dependent on channels for growth is a big risk. This is great for the advertising and marketing community as more direct to consumer dollars will flow into platform and agency coffers. However, not all is great as retailers will suffer because they lack brand identity. Largely viewed as real estate or shelves, their pivot to building brands needs to happen ASAP.
  • Posted on: 07/19/2018

    Petco pilots experiential store concept for fur babies


    Experiential marketing is here to stay. In New York, a stroll in Soho will net you multiple eCommerce and Direct to Consumer brands testing new storefront concepts. Many are using the "showrooms" as a halo and branding experience due to lower rents from established retail shrinking the commercial real estate market. For Petco, this has to be a learning experience to collect consumer feedback and iterate fast.
  • Posted on: 07/17/2018

    Direct-to-consumer brands key to Nordstrom’s assortment

    Brilliant move on Nordstrom's part as consumers are flocking to D2C brands. I don't think this is necessary dilutive of Nordstrom brand equity and can position Nordstrom as an avenue to find the next hot brand or "supreme" beyond the millennial shopper. D2C brands can use the placement as they are spending inordinate amounts of money on google + facebook advertising, which is not sustainable. Any new channel, and one with the cachet of Nordstrom, is additive to their top line and brand growth without the requisite cash burn on media.
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